Get More Customers from Google with Effective SEO Strategies
Are you struggling to attract customers to your business? Do you want to improve your visibility and rank higher in Google search results? If so, then you need to invest in SEO (search engine optimisation). As an SEO specialist with over 12 years of experience, I can help you increase your website traffic, gain higher keyword rankings, and ultimately grow your business. Here’s what you need to know about SEO and how it can benefit your business.
Why SEO Matters
If you want to attract customers to your business, you need to rank high in Google search results. Most people turn to Google to find local businesses, and they mainly click on the top three search results. That means if your website isn’t ranking in the top three, you’re missing out on a lot of potential customers. In fact, the top three websites on Google’s first page get around ten times the visitors of sites at the bottom of the page. If you’re on page two, only around 2% of searchers ever make it there.
That’s where SEO comes in. SEO is the process of improving your website’s keyword rankings in search engines organically. It ensures that your website shows up high in search engine rankings for keywords that potential customers are searching for. Once you’re up there, you’ll start getting free organic traffic without having to pay for ad clicks.
The Benefits of SEO
So, what are the benefits of SEO? How would your business change if you ranked number one for your target keywords? If you’re an electrician in paddington and a potential client typed in “electrician Paddington” and finds you first, it would have a massive impact on your bottom line. Not to mention the brand awareness and prestige that a #1 ranking brings – you’ll have competitors asking, “what are you doing to be #1 in Google?”
My primary job is to help you:
- Increase traffic to your website.
- Get higher keyword rankings.
- Gain new clients or customers organically.
- Increase your monthly revenue.
- Track key metrics of success.
How to Rank Higher in Google
Every time someone does a Google search, algorithms decide which website to show first based on what keywords were typed in. Google will show websites that they think are the best result. Three of the main factors the algorithm uses are relevance, location, and trust. These factors have many items within but essentially Google will use around 200 different signals in their search algorithm. And to add to this, they make up to 500 changes to the algorithm every year.
The algorithm does get smarter every year, and as SEO competition increases, it becomes critical to have a comprehensive SEO strategy for your website. Here’s what an SEO campaign looks like:
Stage 1: The SEO Audit
I need to know where your website sits in terms of its technical soundness and how it compares against your competitors. This shows:
- Website health score.
- Technical errors.
- On-page SEO structure.
- Page content analysis.
- Competitor metrics.
- Keywords and search volumes (market analysis).
Stage 2: On-Page Website SEO
On-page website SEO is critical to effective search engine optimisation. Your website is the foundation that all other SEO initiatives are built on. Without the right on-page structure, all other SEO strategies will struggle to impact your rankings and traffic. My on-page SEO methodology for websites starts by doing an in-depth optimisation of the technical elements of each page, including SEO title tags, H tags, and internal linking to ensure that your site is properly optimised. Other elements include:
- Image alt tags optimised.
- Appropriate internal and external linking.
- Image size optimisation.
- Correct 301 redirections.
- Consolidation of content.
- Appropriate canonicalisation.
Stage 3 – How Local SEO Can Help Your Paddington Business Grow
Local search engine optimisation (SEO) is an essential strategy for businesses that want to increase their visibility in local search results. When you search for a local business like “lawyer Paddington,” the top results and the Google My Business “3 Pack” map are heavily influenced by three factors: proximity of the business to the searcher, relevance of the website to the query, and Google reviews.
As a Paddington business, it’s important to have a strong local SEO strategy, as most of your work probably comes from surrounding suburbs. Without local SEO, your business could be missing out on a valuable source of revenue from local clients. Additionally, if your competitors are optimising their website while you’re not, you won’t show up in the valuable 3 pack of local Google results, which get up to 30% of page 1 Google traffic.
To optimise your website for local search, consider implementing the following tactics:
Optimise Google My Business
Claiming and verifying your Google My Business listing is crucial for local SEO success. Make sure to fill out all relevant information, including your address, phone number, hours of operation, and photos.
Remove Duplicate Listings
Duplicate listings can confuse potential customers and negatively impact your local SEO. Ensure that all listings for your business are consistent and accurate.
Claim your listing on relevant business directories especially industry related ones.
Analyse Your Page Content
Ensure that your website’s content is relevant to your target audience and includes relevant keywords. Use tools like Google Analytics to measure engagement with your content.
Track and Improve Search Metrics
Monitor your website’s search performance regularly, and make adjustments as needed to improve rankings and engagement.
Stage 4 – Content and Backlinks
In addition to local SEO, high-quality content and backlinks are critical for long-term SEO success. Posting new, relevant content to your website can help you pick up new keywords, boost local SEO rankings, and improve your website’s overall search engine rankings.
Frequently Asked Questions About SEO
How long does it take to see results from SEO?
It can take as little as a few weeks to see good “quick win” results from SEO. However, for significant benefits, you should not expect results in less than 6 months.
Does new content matter in SEO for websites?
Posting new content in itself is not essential. However, having a content strategy that targets the right keywords and topics can help your site rank well.
Should I be concerned with ranking on search engines other than Google?
Google still has more than 95% market share in Australia, so optimising for Google is the priority.
Do you offer both SEO and Google Ads?
Yes, I offer both services and can help businesses achieve a comprehensive overall marketing plan for their business.
How do I measure SEO success?
The primary metrics used to measure SEO success are traffic to your website, keyword rankings, and conversions.
Why Choose Will Mullins for Your SEO Needs?
I’m a freelance SEO consultant based in Brisbane with over 12 years of experience running SEO campaigns in multiple industries. I’ll help you optimise your website for local search and build a long-term strategy for SEO success.
With a background in science, an MBA in Marketing and Technology Management, and a passion for SEO, I have the expertise to help your business grow. Plus, as a local expert SEO specialist, you’ll be dealing with me directly.
Contact me today for a free SEO health check and quote to learn more about how I can help your business achieve success in local search.