Will Mullins seo

My name’s Will Mullins and I help people rank their websites higher in Google. If you’d like to see how I can help you, just send me a quick email to will@willmullins.com.au with your website address, and I’ll send back a short 5 minute screen video discussing how SEO can help your site – don’t worry, it doesn’t take me long to do and I enjoy it! Take care, thanks for visiting and hope we can work together soon!

If you’d like to see my results, click here.

If you’d like to know more about me, see my about page.

The Enduring Benefits of SEO: Why Organic Search Results Trump Paid Ads

Looking to drive immediate results and see a quick return on your investment? Our team of experts can help you achieve just that with our Google Ads services. However, when it comes to long-term success and sustainable growth, search engine optimisation (SEO) is the way to go.

By investing in SEO, you can expect to see your website organically rank for relevant search terms in just a matter of weeks. With continued efforts, your business can climb to the top of even the most competitive search phrases, generating a steady stream of traffic and revenue for your business.

While paid advertising can certainly provide a boost in traffic and sales, the real profits lie in the lasting impact of a successful SEO campaign. Without having to spend a dime on advertising, your business can generate hundreds of thousands or even millions of dollars in extra revenue.

Are you ready to learn about how SEO can help your business? Contact me today to discover how our team can help you achieve long-term success and growth.

My SEO Newcastle Services

How I run an SEO Campaign

When you begin your search engine optimisation campaign with us, I start by conducting a thorough and detailed technical SEO audit of your website, as well as all offsite elements that can impact your online presence. My approach to SEO is constantly evolving and optimised, ensuring that I only use strategies that are proven to be effective and efficient.

I strive to eliminate any techniques that are ineffective or time-wasting and focus solely on those that have a successful track record. This approach ensures that I always provide my clients with the most cutting-edge and effective SEO strategies. To learn more about the key aspects of our SEO approach and how it can benefit your business, continue reading or contact me today to schedule a consultation.

Domain Assessment

In order to identify any potential issues that might be harming your website’s ability to rank in search engines, I do a domain evaluation as part of my all-inclusive SEO services. My assessment also takes a look at your domain name to make sure it appears trustworthy and accurately captures the essence of your business. Because it could have an impact on how well your website ranks, I also take into account the age of your domain name. I thoroughly review each SEO-related component of your website and offer a special plan of attack to deal with any problems. An in-depth analysis of your website is the first step in a successful SEO strategy. By identifying and resolving any possible issues early on, I can make sure that your website has the best opportunity of ranking well in search engines and attracting customers to your business.

Regular Technical Audits

As you continue to improve and update your website by adding new pages, content, plugins, and making changes, it’s important to remember that these updates can create technical problems that may affect your website’s search engine performance.

To ensure that your website remains optimised and functional, I utilise advanced auditing tools that run scheduled monthly crawls of your website. These tools alert me to any technical issues that need to be addressed promptly to maintain the quality of your website as seen by search engines.

I understand that ongoing maintenance is crucial to ensuring that your website is operating at its full potential. By utilising my auditing tools and monitoring your website’s performance on a regular basis, I can quickly identify any issues and take action to address them, ensuring that your website is always optimised for maximum search engine performance.

Onsite Technical SEO

Improving the technical quality of your website is one of the main pillars of my approach to search engine optimisation. As a specialist in technical SEO, I focus on finding and fixing broken links, amending URL redirections, improving internal linking structure, optimising sitemaps, and increasing website speed to comply with the best practices in the industry.
Every action I take and every decision I make when making or recommending changes to your website is informed and has a purpose behind it. I am dedicated to ensuring that your website is optimised for maximum search engine performance and user experience.

I understand the importance of onsite technical SEO in achieving long-term success for your business. By utilising my expertise in technical SEO, I can help your website rank higher in search engine results pages, drive more traffic to your business, and improve your overall online presence.

Extensive Keyword Research

Extensive keyword research is the foundation of each of my Newcastle SEO campaigns. I conduct thorough research to determine the keywords, terms, and phrases that your potential customers and clients use to search for products and services like yours on the internet.

This research serves as a guide for me to determine if and how your website should be optimised to best answer those queries. By incorporating relevant keywords and phrases into your website’s content, I can encourage search engines to show your pages to those searchers more often and in higher positions, increasing the visibility of your business.

I am dedicated to providing my clients with customised solutions that are tailored to their specific business needs. By utilising extensive keyword research and analysing search patterns and trends, I can develop an effective SEO strategy that will drive traffic and revenue to your business.

Comprehensive Keyword Planning

In my opinion, thorough keyword planning goes beyond creating a broad list of search terms that your website ought to rank for. I take extra care to assign keywords to the sections of your website that need them the most, and I make sure that the search intent underlying the keywords reflects what your company does and lines up with how actual people look for goods and services similar to yours online.

My method of keyword planning is founded on a thorough comprehension of your company and target market. I can identify the best keywords and phrases to target by examining search trends and patterns, and I can then apply them to the pages of your website that are most pertinent to those searches.

I think thorough keyword research is the cornerstone of any effective SEO campaign. I can raise your website’s search engine ranks and increase traffic and sales to your company by making sure the keywords assigned to the pages of your website are representative of your company and pertinent to your target audience.

Set up a session with me right away to find out more about my thorough keyword planning services and how they may help your company.

Content Analysis and Planning

Planning and analysing content is an essential part of any effective SEO effort. Have you thought about whether your potential customers use the same terms to discuss and search for what you are offering? Your website may represent how you see and comprehend your business, services, and goods but not necessarily how your customers see it. In order to maximise the commercial results of your campaign, I undertake thorough keyword research at the commencement to identify what content that should be present on your site, the pages that it should have, the keywords that it should utilise, and the structure that it should follow.

My method of content design and analysis is founded on a thorough comprehension of your target audience and their search patterns. I can identify the best keywords and phrases to target and create a content plan that is specific to your company’s requirements by analysing search patterns and trends. I am committed to making sure that your site’s SEO-sensitive components are all optimised for top search engine performance. I can increase your website’s exposure in search engine results pages by careful study and planning, which will increase traffic and profit for your company.

Ongoing Content Strategy

I believe that ongoing content strategy is crucial for any business to stay visible and relevant to search engines. From a search engine’s perspective, a frequently updated website is worth paying attention to. Newer content is often more up-to-date, accurate, and better revised than older content. However, older content is also important as it indicates continuing relevance to its topic.

To ensure that your website stays on a search engine’s radar, I develop an informed, keyword-driven content publishing strategy that focuses on topics relevant to your business and industry. By publishing high-quality content, I can attract the attention of search engines and drive new visitors to your website.

I understand that some business owners may not see the value of a blog, but I have seen firsthand the benefits of ongoing content strategy for my long-term clients. By optimising older content and publishing new, relevant content on a regular basis, I can improve your website’s search engine rankings and drive more traffic to your business.I am committed to developing a customised content strategy that meets the unique needs of your business.

Backlink Profiling

I know that not every link is made equal. To manipulate search engine rankings, several SEO services use mass link building strategies. All major search engines’ policies prohibit this kind of link building, which may lead to penalties or even complete delisting. I carry out a full backlink profiling analysis to see where and how your brand is presented in order to make sure that your website is not penalised for using poor link building techniques.

I can identify any faulty links in your backlink profile thanks to this research and take appropriate action to fix them. As an SEO expert, I’m committed to creating relevant, high-quality links that raise your website’s search engine positions and increase traffic to your company. I can make sure that your website is optimised for the best possible search engine performance by performing routine backlink profiling analyses and fixing any concerns.

Link Building

I take a different approach to link building. Instead of wasting your time and resources on websites that have little interest in linking back to you, I focus on improving the technical quality of your website and the quality of your content.

Based on my experience and evidence, I have found that wholesale link building approaches or hassling other local business owners for backlinks is often ineffective and may even violate Google guidelines. While some SEO bloggers and self-professed experts may recommend these tactics, I believe that improving the technical quality of your website and the quality of your content is a more effective approach.

In fact, some of my best performing Newcastle SEO campaigns have reached position one on Google Search Results for highly competitive keywords without a single artificially built link. I am committed to equalising the playing field for small business owners and believe that everyone deserves to have a shot at being found on the web.

To increase the exposure of your business, I maintain a curated list of resources that any online presence-focused business owner can realistically expect to list their business on without being penalised. By focusing my efforts on these types of websites, I can improve your website’s search engine rankings and drive more traffic to your business.

Algorithm Update Management

Google has become more open in recent years when it comes to sharing the background of verified adjustments to the ranking algorithm. There were 10 major updates  in 2022, with hundreds of other minor updates happening every day. The results of these upgrades can affect your company’s website badly and range from no change to a rise in keyword rankings to a considerable decline.

The SEO environment evolves every time Google modifies its ranking algorithms, necessitating potential revisions to methods. While it may not always be in Google’s best interests to inform website owners when their ranking criteria change, it is crucial for SEO specialists to stay one step ahead of the competition.

As a seasoned SEO professional with a demonstrated history of delivering results, supported by experience, expertise, and the capacity to conduct research, test hypotheses, and create effective strategies for long-term SEO outcomes, I am aware of the value of keeping up with the most recent developments in the SEO sector.

Local SEO, SEO marketing, SEO strategy – where to begin?

Starting your SEO journey can be overwhelming, with Local SEO, SEO marketing, and SEO strategy being just a few of the areas to focus on. As an SEO expert in Newcastle, my focus is solely on increasing your bottom line by driving high-quality traffic to your website.

I understand that every business has unique needs, which is why I take the time to learn about the key performance indicators that matter most to your business. Using this information, I implement customised SEO strategies that will help your website achieve top Google rankings.

As a dedicated SEO consultant in Newcastle, I work with businesses of all shapes and sizes throughout Australia to facilitate meaningful growth. When you partner with me, you can rest assured that you are working with the best SEO consultant in Newcastle who takes the time to understand your business, target audience, and competitors’ online strategies.

Using tried and tested techniques, I implement strategies that drive meaningful leads and ultimately help your business succeed in the online space. Choose me as your SEO consultant and let me help you achieve your business goals.

What is local SEO and how do I rank in Newcastle?

If you’re a business in Newcastle wondering how to get your products and services in front of your local target audience, local SEO is the answer. It’s a specialised method that focuses on optimising your website to rank high for local search queries.

While it includes all the standard SEO practices like content creation, on-page optimisation, keyword research, and link building, local SEO has a local focus. As an experienced SEO consultant in Newcastle, I understand the power of local SEO and how it can transform local businesses.

My local SEO strategy involves devising a marketing plan that increases relevant search engine traffic, putting your business on the first page of Google for highly competitive local search terms. With my help, you can unlock the potential of local SEO and grow your business by reaching the right people at the right time. Contact me today to learn more about how I can help you achieve your local SEO goals.

How does SEO fit in with my marketing strategy?

Integrating SEO into your marketing strategy can greatly benefit your business. As an SEO consultant, I understand that a successful SEO strategy complements your overarching marketing goals and objectives.

While SEO may seem like a simple concept of optimising your website for specific keywords, it can have a significant impact on your business revenue by attracting more visitors to your website. By making changes to your website, you can make it more attractive to search engines, which rewards your website with higher rankings, resulting in more people finding your website and business.

Incorporating SEO into your marketing strategy allows you to stay ahead of Google’s algorithm updates and ahead of your competition. With my expertise as an SEO consultant, I can help you develop a comprehensive marketing strategy that includes SEO to drive traffic, leads, and revenue for your business.

Together, we can create a customised plan that aligns with your business goals, integrates with your marketing efforts, and delivers measurable results. Contact me today to learn more about how I can help you integrate SEO into your marketing strategy and achieve your business objectives.

Should I have a SEO strategy?

Having a finely-tuned SEO strategy can benefit your business in countless ways. As an experienced SEO consultant, I have helped clients achieve significant growth in leads, with some seeing a 3x increase, simply by improving their SEO strategy.

A quality SEO strategy requires intelligent digital marketing that prioritises the specific needs of your customers and business. My approach involves extensive research to identify and implement best practice SEO techniques that can deliver targeted, high-quality traffic to your website.

As a team of SEO experts in Newcastle, we leverage Google’s powerful tools and analytics to craft strategies that align with your business goals and drive meaningful results. With our proven track record, we have refined the art of SEO and can tailor a strategy that works for your unique business needs.

By working with me as your SEO consultant, you can tap into my expertise and experience to develop a comprehensive SEO strategy that not only improves your online presence but also boosts your business revenue. Contact me today to learn more about how I can help you achieve your SEO goals and drive growth for your business.

Feel free to contact me on issues such as:

  • “We rank OK in Google but want to rank better
  • “We don’t show up anywhere in Google!”
  • “We got a site redesign and lost all our traffic”
  • “We used to get enquiries from Google but haven’t for a while
  • “We’ve had a website built and need it to show up in the search results”

Click Here to Request Your Free SEO Health Check & Quote Now

My education

I have a Bachelor of Science from the University of QLD, a Master of Science from Griffith University and an MBA in Marketing and Technology Management from Monash University. 

I also have 12 years experience running hundreds of  SEO campaigns in multiple industries. I stay up to date with SEO by attending conferences and reading the latest SEO news and case studies.


Will Mullins

Will Mullins Search Engine Optimisation Services
Based on 10 reviews
review us on
Will was instrumental in optimizing our website which was failing to index on google. Given that our online sales is critical to our business, Will ensured and reassuringly provided the specialist knowledge to get our site back on track. We can now report that our online traffic is relevant to our sales and service offering and we are converting more sales than ever before. Will provides a personalized service, becomes part of the team and is proactive in providing ongoing support and recommendations for continual improvement. If you want better results for your website, we highly recommend Will to deliver Search Engine Optimization (SEO) that achieves fast and quality results.
I have no hesitation in recommending Will. He is professional, knowledgeable and always available to answer my questions and provide support. His services have been invaluable to my business and I would recommend him to anyone looking to improve their search engine rankings and leads.
Will is an exceptional and trustworthy SEO consultant who I highly recommend. He has a deep understanding of Google's algorithm and is dedicated to delivering results. He's a pleasure to work with and I have no hesitation in recommending him.
Response from the owner: Thanks Ryan!
Will was great, he helped me solve an issues I had with my google reviews for my business I had for over 6 months and no one else could fix. Highly recommend Will.
Response from the owner: Thanks Richard! Hope all's well.
Within as little as 4 months Will has my business ranking 1st place for so many frequently search terms in the competitive cosmetic tattooing industry and my inquiries have surged. He is a great communicator, more than happy to answer questions and presents your results monthly in an easy to understand report. Super impressed with his expertise and customer service, would not use anyone else!
Response from the owner: Hi Kate, thanks so much for the review. I've enjoyed working on your site and seeing it grow. Cheers!
In a competitive industry, we've been able to achieve and maintain our page 1 Google rankings thanks to Will's SEO support. I highly recommend Will for anyone looking to get more visitors to their website. He's the best in the business as far as i'm concerned. Nick Reed - Director H A Reed Locksmiths & Brisbane Safes
Response from the owner: Thanks Nick, much appreciated!
Response from the owner: Thanks for the five-star rating Avers. I appreciate it!
Brilliant work. Would and have recommended Will to others.
Response from the owner: Thank you Melanie for the 5 stars, much appreciated!
I have been using Will's services for a number of years and have always found him to be responsive and supportive to my inquiries. I have dealt with other IT operators in the past only to be found wanting.I have and continue to recommend Will to any other business operators looking for a responsible IT professional.
Response from the owner: Thanks Noel for the 5 stars!
Thanks WillYour service was excellent, you did everything that you said you would with regards to up grading my website, you were always contactable and very helpfulI would have no hesitation recommending youAndrew
Response from the owner: Thanks Andrew!

Enquire Today

0419 943 234

Get A Free Website Health Check & Quote!

Sent directly to your inbox

Are You Ready To Rank On Page 1 of Google? Get Your Free SEO Health Check and Quote Today!


In a competitive industry, we've been able to achieve and maintain our page 1 Google rankings thanks to Will's SEO support. I highly recommend Will for anyone looking to get more visitors to their website. He's the best in the business as far as i'm concerned.

Nick ReedDirector HA Reed Locksmiths | https://www.hareed.com.au/

Will and his team are both highly knowledgeable and capable. They were able to quickly execute a targeted SEO campaign for our healthtech business that has produced sustained results.

Luke FletcherCEO and Co-founder - Foxo | https://foxo.com/

Trust is important in business and this is especially true for SEO. Overtime, my online traffic has grown thanks to Will’s plan and strategy and his willingness to understand the specifics of my market. I more than recommend Will Mullins to any business looking for a trusted SEO company.

Mark Cantoni Director - Canex Resources Recruitment | http://canexresources.com.au/

Very knowledgeable, consistent and ethical SEO specialist.

Nick DorogavtsevOwner - Avers Cloud Solutions | https://avers.com.au/

Thanks Will. Your service was excellent, you did everything that you said you would with regards to upgrading my website, you were always contactable and very helpful. I would have no hesitation recommending you.

Andrew HowardBPI Building & Pest Inspections Gladstone | https://bpic.com.au/

Will managed to get us on page 1 in a few weeks and then to the top ranked spot within around 8 weeks so we couldn't be happier. I believe we may still be the top ranked result in google despite it still being a highly competitive term.

Ryan HanlyCo Founder, Travello Social Network | https://travelloapp.com/

I have been using Will's services for a number of years and have always found him to be responsive and supportive to my inquiries. I have and continue to recommend Will to any other business operators.

Noel MilneDirector - BPI Building and Pest Inspections Brisbane Central | https://building-and-pest-inspections-brisbane.com.au/

Will’s experience and dedication to helping us achieve our goals has been outstanding. Always professional, Will was more than happy to accommodate our needs every step of the way.

Anthony BennAHI Asbestos Inspections Brisbane | https://www.ahiasbestos.com.au/

Will is a true professional that understands SEO and applies what really matters. In a field that can be full of shallow promises, it's a refreshing change to have someone reliable that delivers.

Bernie Cochran7th Vision | https://www.7thvision.com.au/

Business is booming and it is largely because of Will's SEO strategies and commitment to seeing my business succeed.

Ben JohnstonQLD Psychiatry Group

Hi Will, today 4 enquiries from internet and noticed on first page for building inspections! Really happy buddy! We would love to keep this going.. cheers Sam

Sam RoumeliotisDirector - BPI Building & Pest Inspections Adelaide | https://bpic.com.au/bpi-building-pest-inspections-adelaide/

I engaged the help of Will Mullins to review my website in mid 2012 and since then leads and sales have increased dramatically - driven almost exclusively by search engines.

Karl PackenasBrisbane Air Con Installation