What Is an SEO Audit?
Think of an SEO audit as a routine health checkup for your website. An SEO specialist evaluates your website based on different criteria to determine its visibility on search engine results pages, or SERPs. At the end of the audit, you receive a report card for your site’s overall search engine optimisation.
An SEO audit lets you know where you stand on search engines and where you need to go. You get a detailed overview of your SEO efficiency and what you can do to improve your business presence online. Gradually correcting these weaknesses will ensure you more consistent organic traffic and higher Google results over the long term.
Why Should You Get a Website Audit?
You might have the best services and products in your industry, but how will customers know you exist? People will have a hard time learning about your business if they can’t find you on the web. A website health check lets you evaluate your SEO strategy, link building and keyword research so you can determine what works and where you can improve.
According to Forbes, 71% of people click on results on the first page of Google. More than a quarter of clicks go to the first SERP. This is followed by 15.7% for the second, 11% for the third and 8% for the fourth. The higher you appear on Google search rankings, the better your chance of people finding your business. Website audits provide the blueprint you need to improve your search results. Maybe you need to start a weekly blog to promoting your business acumen or reduce the loading time on your webpages. The only way to find these problems and implement changes is with a website audit.
What Issues Does an SEO Audit Uncover?
An SEO audit covers every search engine optimisation problem imaginable. SEO specialists can detect everything from poor linking strategy to low quality content. Some other common problems include:
- Low text-to-HTML ratio.
- Broken links.
- Duplicate content.
- Missing alt tags.
- Confusing site structure.
- Confusing URLs.
- Low word count.
- Inconsistent blogging presence.
- Keyword cannibalisation.
- Keyword stuffing.
Two of the most prevalent and costly issues are slow loading speeds and poor mobile design. In today’s on-demand world, people expect things instantaneously, which includes website content. By getting the best SEO audit Brisbane has to offer, you can improve your page speed.
People will exit your site if it’s slow to load, which is known as a bounce. A higher bounce rate means your content does not satiate consumers desire for information or entertainment. Search engines may subsequently penalise your website with a lower ranking.
Providing a hospitable user experience applies whether your customers use computers, tablets or mobile devices. Many companies forget to design a mobile-friendly website, even though more than half of the people online use smartphones. When people find these poorly optimised sites on Google, the webpages appear cluttered with text too small to read.
An SEO analysis uncovers these issues and finds creative ways to fix them. That might include simplifying the structure or implementing a task-based design. These tweaks make it easier for users to navigate your content and purchase your products or services.
What Is Our Process to an SEO Audit?
I strive to provide each client with an SEO audit Brisbane businesses can trust. My multistep process makes sure your website functions correctly. The initial steps focus on broad issues, like technical SEO, before uncovering easy-to-solve on-site errors, like a lack of meta-tags. These problems have a significant impact on your SEO quality and require immediate attention.
My audit also looks at content that is not on your site, such as your Google results, advertising and marketing strategy and competitor audits. I even look at backlinks to your business that reflect your online credibility and authority. The last step involves auditing content and finding potential content gaps.
A single SEO audit takes two to six weeks. Implementing the changes and seeing results takes at least six months. Once your business starts seeing results from your SEO campaigns, though, SEO becomes more straightforward.
You have endless tools at your fingertips that make SEO accessible. Websites link SEMrush and Wordstream, can help you find keywords that you should incorporate into your website copy. Other places, like Google PageSpeed Insights and GTmetrix measure your site’s overall speed.
These tools are a reliable starting point for your business, but they do not offer the SEO audit Brisbane businesses need. To build an SEO strategy that works, you should contact Will Mullins Search Engine Optimisation. I provide the strategic insights and SEO improvements you need to put your website on the first page of Google.