Local SEO Brisbane
More people than ever use search engines to find products and services online. According to Brafton.com, 89% of consumers turn to Google, Bing, and Yahoo! before they make a purchase. If you want to stand out on these platforms, you will need local search engine optimisation (SEO) services.
If your website doesn’t rank for search engine results pages (SERPs), customers in Brisbane won’t find your business. Local SEO improves your online visibility so that your website will appear higher in search results. Properly executed Brisbane search engine optimisation will give you the organic traffic boost you need to make your business more successful.
What Is Local SEO?
Search engine optimisation (SEO) involves increasing the amount of organic and unpaid traffic to your website. Local SEO tailors that focus to your immediate geographic area. The technique makes it easier for nearby customers to find your brick-and-mortar business.
Before you start an SEO campaign, I highly recommend having a physical address in Brisbane. It allows you to make local landing pages and direct people to your business via a store locator. Successful businesses should begin to see more foot traffic at their retail locations within a few weeks or months.
You may want to optimise your digital marketing for cities outside your service area, such as Maryborough, Hervey Bay, or Tweed Heads. Instead of using local SEO for this extended market, you will need conventional SEO. That includes creating written website content that is relevant to those geographic areas and targeting specific keywords in your copy. This approach ensures that your site will appear more prominently on queries that do not have geographic intent.
At Will Mullins Search Engine Optimisation Services in Brisbane, my local SEO services include:
Business Citations – Local Brisbane Directories
NAP stands for Name, Address, Phone Number. Some people include a W for Website. NAP is one of the essential parts of SEO because Google and other search engines use it to determine what businesses users see on geo-targeted searches.
While it may seem obvious, companies should make sure their NAP information is accurate. That includes checking their website and across the web. Consistent information gives your business more legitimacy, while discrepancies can confuse search engine crawlers.
The first step is to update all old references to your physical location on your website. Crawlers scan website content, footers, and headers, so you want to be as thorough as possible. Once you finish on-site changes, update your local business listings and social media accounts.
Some of the listing locations can include:
- Aussie Web
- Business Listings .net .au
- Start Local
- Hot Frog
Google My Business Optimisation
According to StatCounter.com, Google commands 92.05% of the search engine market share globally. While you should optimise your content for all search engine algorithms, Google takes precedent. One of the best local SEO resources is Google My Business (GMB).
GMB provides businesses with a place on Google Maps and local SERPs. It displays essential information about your company, such as business hours, phone number, and customer ratings. Google recently updated GMB posts, so business owners can include links to articles and promote upcoming events.
GMB listings are free, and all companies should make them a part of their SEO strategy. Even if you do not have a physical storefront, you should still consider making a GMB page. It’s one of the easiest and most effective ways for people to find your business online.
Why Is Local Brisbane SEO Important?
According to SEO by the Sea, 13% of queries involve some degree of geographic intent. Another 50% have geographic intent but do not include a location. For instance, someone may search for ‘Cakes’ instead of ‘Cakes Brisbane’.
A search engine attempts to connect its users with relevant and useful content. Part of the process involves determining what people want. If someone performs a Google search for ‘Cakes’, there’s a good chance they want to see nearby cake shops.
Properly calibrating your local SEO Brisbane can put you near the top of local SERPs when people search keywords related to your business. The more frequently people see your website, the more likely they will be to buy a product or service. That visibility makes a world of difference for your bottom line because 71% of traffic goes to sites on the first page of Google Search’s results page.
People won’t find your business if they can’t find you online. A local SEO campaign changes that. Adding and updating your geographic information marks the first step to improving your marketing and attracting new customers.
Want to Rank in Google Locally?
Want to start ranking locally in Brisbane? I can help. At Will Mullins Search Engine Optimisation Services, my SEO company in Brisbane assists businesses in increasing their visibility, traffic, and revenue through innovative SEO strategies and digital marketing.
Join hundreds of satisfied customers that have a thriving online marketing presence. Call Will Mullins for Search Engine Optimisation Services on 0419 943 234 to set up your consultation or receive a free quote. I look forward to hearing from you!