Local SEO Brisbane Services
If your website doesn’t rank in Google for local search keywords, potential customers won’t find your business. A Local SEO Brisbane optimisation strategy improves your online visibility so that your website will appear higher in search results for local Google searches.
Most people like doing business with people in their local area. That’s why local Google searches convert so well into customers. Google know this and they want their users to find the right local provider. If you can optimise your business for these local search terms, Google will reward you with endless local traffic and customers
Properly executed local SEO will give you the traffic boost you need to make your business seen more often. Poorly executed local SEO by inexperienced agencies will cost you money and will likely reduce your visibility in Google
I know all the tactics and tricks to get you more leads and revenue. I’ve been helping local Brisbane businesses since 2010 and have a long track record of success. If you’d like to see how I can help you, please call me on 0419 943 234 or email me at will@willmullins.com.au.
So What Is Local SEO?
Search engine optimisation (SEO) involves increasing your website’s visibility in Google’s natural or organic search results as well as the local Google maps listings (Google My Business). Brisbane Local SEO targets that focus to your immediate geographic area. The technique makes it easier for nearby customers to find your brick-and-mortar business.
Before you start an SEO campaign, I highly recommend having a physical address in Brisbane that you can verify with Google. It allows you to make local landing pages and direct people to your business via a store locator. Successful businesses should begin to see more foot traffic at their retail locations within a few weeks or months.
You may want to optimise your digital marketing for cities outside your service area, such as Gold Coast or the Sunshine Coast. Instead of using local SEO for this extended market, you will need conventional SEO. That includes creating written website content that is relevant to those geographic areas and targeting specific keywords in your copy.
This approach ensures that your site will appear more prominently on queries that do not have geographic intent.
My local SEO Brisbane services include:
1. Local SEO Audit
I’ll analyse your site and see if it’s correctly optimised for local search terms. This gap analysis will provide a roadmap for the campaign ahead.
2. Local Keyword Research
What search terms are your local customers typing into Google? With this information, I can craft a local SEO Brisbane plan that will target these keywords.
3. Technical (On Page) Optimisation
I’ll make sure that that the technical ‘back end’ issues on your site are fixed and not being an impediment to Google’s search crawlers.
4. Competitor Research
I’ll reverse engineer the top 3 local competitors in your industry and see why Google is rewarding them with high rankings.
5. Local SEO Content
Is the content on your page optimised correctly to ‘catch’ local search terms? I’ll make sure we plug any content gaps.
5. Google My Business (GMB) Optimisation
The heartbeat of any good local SEO campaign. Making sure your GMB listing is correct and optimised is essential.
6. Local Link Building
Making sure Google ‘sees’ you on different parts of the web gives them more trust in your business, and trust helps rankings. Link building will achieve this.
7. Monthly Local SEO Reporting
See exactly how you’re tracking with easy to understand reports that show your keyword ranking and traffic improvements over time.
Business Citations – Local SEO Brisbane Directories
NAP stands for Name, Address, Phone Number. Some people include a W for Website. NAP is one of the essential parts of local SEO because Google and other search engines use it to determine what businesses users see on geo-targeted searches.
While it may seem obvious, companies should make sure their NAP information is accurate. That includes checking their website and across the web. Consistent information gives your business more legitimacy, while discrepancies can confuse Google.
The first step is to update all old references to your physical location on your website. Google crawlers scan website content, footers and headers, so you want to be as thorough as possible. Once you finish on-site changes, update your local business listings and social media accounts.
Some of the directories can include:
- Aussie Web
- Business Listings
- Yalwa.com.au
- dlook
- Start Local
- Hotfrog
That visibility makes a world of difference for your bottom line because 98% of traffic goes to sites on the first page of Google Search’s results page. People won’t find your business if they can’t find you online.
A local SEO campaign changes that. Adding and updating your geographic information marks the first step to improving your marketing and attracting new customers.
Want to Rank in Google Local Search Results?
Want to start ranking locally in Brisbane? I can help. My local Brisbane SEO services helps businesses increase their rankings, traffic, and revenue through innovative and science based SEO strategies and digital marketing.
Join hundreds of satisfied customers that have a thriving online presence. Call me for Local SEO Services on 0419 943 234 to set up your consultation or get a free quote here. I look forward to hearing from you!
