Will Mullins local seo consultant

Local SEO Brisbane

More people than ever use search engines to find products and services online. According to Brafton.com, 89% of consumers turn to Google, Bing, and Yahoo! before they make a purchase. If you want to stand out on these platforms, you will need local search engine optimisation (SEO) services.

If your website doesn’t rank for search engine results pages (SERPs), customers in Brisbane won’t find your business. Local SEO improves your online visibility so that your website will appear higher in search results. Properly executed Brisbane search engine optimisation will give you the organic traffic boost you need to make your business more successful.

What Is Local SEO?

Search engine optimisation (SEO) involves increasing the amount of organic and unpaid traffic to your website. Local SEO tailors that focus to your immediate geographic area. The technique makes it easier for nearby customers to find your brick-and-mortar business.

Before you start an SEO campaign, I highly recommend having a physical address in Brisbane. It allows you to make local landing pages and direct people to your business via a store locator. Successful businesses should begin to see more foot traffic at their retail locations within a few weeks or months.

You may want to optimise your digital marketing for cities outside your service area, such as Maryborough, Hervey Bay, or Tweed Heads. Instead of using local SEO for this extended market, you will need conventional SEO. That includes creating written website content that is relevant to those geographic areas and targeting specific keywords in your copy. This approach ensures that your site will appear more prominently on queries that do not have geographic intent.

At Will Mullins Search Engine Optimisation Services in Brisbane, my local SEO services include:

Business Citations – Local Brisbane Directories

NAP stands for Name, Address, Phone Number. Some people include a W for Website. NAP is one of the essential parts of SEO because Google and other search engines use it to determine what businesses users see on geo-targeted searches.

While it may seem obvious, companies should make sure their NAP information is accurate. That includes checking their website and across the web. Consistent information gives your business more legitimacy, while discrepancies can confuse search engine crawlers.

The first step is to update all old references to your physical location on your website. Crawlers scan website content, footers, and headers, so you want to be as thorough as possible. Once you finish on-site changes, update your local business listings and social media accounts.

Some of the listing locations can include:

    • Aussie Web
    • Business Listings .net .au
    • Yalwa.com.au
    • Dlook
    • Start Local
    • Hot Frog

    Google My Business Optimisation

    According to StatCounter.com, Google commands 92.05% of the search engine market share globally. While you should optimise your content for all search engine algorithms, Google takes precedent. One of the best local SEO resources is Google My Business (GMB).

    GMB provides businesses with a place on Google Maps and local SERPs. It displays essential information about your company, such as business hours, phone number, and customer ratings. Google recently updated GMB posts, so business owners can include links to articles and promote upcoming events.

    GMB listings are free, and all companies should make them a part of their SEO strategy. Even if you do not have a physical storefront, you should still consider making a GMB page. It’s one of the easiest and most effective ways for people to find your business online.

    Why Is Local Brisbane SEO Important?

    According to SEO by the Sea, 13% of queries involve some degree of geographic intent. Another 50% have geographic intent but do not include a location. For instance, someone may search for ‘Cakes’ instead of ‘Cakes Brisbane’.

    A search engine attempts to connect its users with relevant and useful content. Part of the process involves determining what people want. If someone performs a Google search for ‘Cakes’, there’s a good chance they want to see nearby cake shops.

    Properly calibrating your local SEO Brisbane can put you near the top of local SERPs when people search keywords related to your business. The more frequently people see your website, the more likely they will be to buy a product or service. That visibility makes a world of difference for your bottom line because 71% of traffic goes to sites on the first page of Google Search’s results page.

    People won’t find your business if they can’t find you online. A local SEO campaign changes that. Adding and updating your geographic information marks the first step to improving your marketing and attracting new customers.

    Want to Rank in Google Locally?

    Want to start ranking locally in Brisbane? I can help. At Will Mullins Search Engine Optimisation Services, my SEO company in Brisbane assists businesses in increasing their visibility, traffic, and revenue through innovative SEO strategies and digital marketing.

    Join hundreds of satisfied customers that have a thriving online marketing presence. Call Will Mullins for Search Engine Optimisation Services on 0419 943 234 to set up your consultation or receive a free quote. I look forward to hearing from you!

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In a competitive industry, we've been able to achieve and maintain our page 1 Google rankings thanks to Will's SEO support. I highly recommend Will for anyone looking to get more visitors to their website. He's the best in the business as far as i'm concerned.

Nick ReedDirector HA Reed Locksmiths | https://www.hareed.com.au/

Will and his team are both highly knowledgeable and capable. They were able to quickly execute a targeted SEO campaign for our healthtech business that has produced sustained results.

Luke FletcherCEO and Co-founder - Foxo | https://foxo.com/

Trust is important in business and this is especially true for SEO. Overtime, my online traffic has grown thanks to Will’s plan and strategy and his willingness to understand the specifics of my market. I more than recommend Will Mullins to any business looking for a trusted SEO company.

Mark Cantoni Director - Canex Resources Recruitment | http://canexresources.com.au/

Very knowledgeable, consistent and ethical SEO specialist.

Nick DorogavtsevOwner - Avers Cloud Solutions | https://avers.com.au/

Thanks Will. Your service was excellent, you did everything that you said you would with regards to upgrading my website, you were always contactable and very helpful. I would have no hesitation recommending you.

Andrew HowardBPI Building & Pest Inspections Gladstone | https://bpic.com.au/

Will managed to get us on page 1 in a few weeks and then to the top ranked spot within around 8 weeks so we couldn't be happier. I believe we may still be the top ranked result in google despite it still being a highly competitive term.

Ryan HanlyCo Founder, Travello Social Network | https://travelloapp.com/

I have been using Will's services for a number of years and have always found him to be responsive and supportive to my inquiries. I have and continue to recommend Will to any other business operators.

Noel MilneDirector - BPI Building and Pest Inspections Brisbane Central | https://building-and-pest-inspections-brisbane.com.au/

Will’s experience and dedication to helping us achieve our goals has been outstanding. Always professional, Will was more than happy to accommodate our needs every step of the way.

Anthony BennAHI Asbestos Inspections Brisbane | https://www.ahiasbestos.com.au/

Will is a true professional that understands SEO and applies what really matters. In a field that can be full of shallow promises, it's a refreshing change to have someone reliable that delivers.

Bernie Cochran7th Vision | https://www.7thvision.com.au/

Business is booming and it is largely because of Will's SEO strategies and commitment to seeing my business succeed.

Ben JohnstonQLD Psychiatry Group

Hi Will, today 4 enquiries from internet and noticed on first page for building inspections! Really happy buddy! We would love to keep this going.. cheers Sam

Sam RoumeliotisDirector - BPI Building & Pest Inspections Adelaide | https://bpic.com.au/bpi-building-pest-inspections-adelaide/

I engaged the help of Will Mullins to review my website in mid 2012 and since then leads and sales have increased dramatically - driven almost exclusively by search engines.

Karl PackenasBrisbane Air Con Installation