Will Mullins local seo consultant

My Local SEO Brisbane Services

Hi, I’m Will Mullins, I’m an SEO specialist and I’ve been doing local SEO in Brisbane since 2010.

I live in Kalinga on the north side of Brisbane and I help many local businesses in my area and Greater Brisbane (and beyond) rank high in Google and get more local traffic and customers. 

Ranking well in local Google search results involves doing two things really well:

  1. Getting your website ‘Google signals’ and site content perfect.
  2. Gaining the trust of Google that you are the best business in your local area for your industry.

There are many items within the above 2 but on a macro level, get these things right and google will show your site more often to potential customers.

If you’d like me to take a quick look at your site, and let you know what I think, just fill out the form on the right. If you want to talk to me directly, please give me a call on 0419 943 234.

Local SEO Strategies for Brisbane Businesses

A Local SEO Brisbane optimisation strategy improves your online visibility so that your website will appear higher in search results for local Google searches.

Most people like doing business with people in their local area. That’s why localised Google searches convert so well.

Google knows this and they want their users to find the best local business.

If you can optimise your website for these local search terms, Google will reward you with endless local website traffic and paying customers.

Why Choose a Local SEO Specialist?

Properly executed local SEO will give you the traffic boost you need to make your business seen more often. Poorly executed local SEO by inexperienced agencies will cost you money and will likely reduce your visibility in Google

I’ve been helping local Brisbane businesses since 2010 and have a long track record of success. If you’d like to see how I can help you, please call me on 0419 943 234 or email me at will@willmullins.com.au.

So What Is Local SEO?

Local Search engine optimisation (SEO) is the practice of increasing your website’s visibility in Google’s organic search results as and local Google maps listings (Google My Business).

google my business brisbane

The vast majority of people who are searching online are looking for local businesses. If you can get your website high in Google or in Google Maps, you will get more leads to your business. 98% of traffic goes to websites on the first page of Google Search’s results page. People won’t find your business if they can’t find you online.

It’s essential you have a Google My Business listing, the heartbeat of local SEO. By optimising your listing correctly, and optimising your website, you  should begin to see more traffic to your website within a few weeks or months.

You may want to optimise your digital marketing for cities outside your service area, such as Gold Coast or the Sunshine Coast.

Instead of using local SEO for this extended market, you will need conventional SEO. That includes creating written website content that is relevant to those geographic areas and targeting specific keywords in your copy.

This approach ensures that your site will appear more prominently on queries that do not have geographic intent.

My local SEO Brisbane services include:

1. Local SEO Audit

I’ll analyse your site and see if it’s correctly optimised for local search terms. This gap analysis will provide a roadmap for the campaign ahead.

2. Local Keyword Research

What search terms are your local customers typing into Google? With this information, I can craft a local SEO Brisbane plan that will target these keywords.

3. Technical (On Page) Optimisation

I’ll make sure that that the technical ‘back end’ issues on your site are fixed and not being an impediment to Google’s search crawlers.

4. Competitor Research

I’ll reverse engineer the top 3 local competitors in your industry and see why Google is rewarding them with high rankings.

5. Local SEO Content

Is the content on your page optimised correctly to ‘catch’ local search terms? I’ll make sure we plug any content gaps.

5. Google My Business (GMB) Optimisation

The heartbeat of any good local SEO campaign. Making sure your GMB listing is correct and optimised is essential.

6. Local Link Building

Making sure Google ‘sees’ you on different parts of the web gives them more trust in your business, and trust helps rankings. Link building will achieve this.

7. Monthly Local SEO Reporting

See exactly how you’re tracking with easy to understand reports that show your keyword ranking and traffic improvements over time.

Citations on Local Brisbane Directories

You’ll need to get listed on relevant local business directories to give more trust signals to Google. Having a consistent NAP (Name, Address, Phone Number) on all web properties will increase this trust and help you rank higher in Google’s local searches. Consistent information gives your business more legitimacy, while discrepancies can confuse Google.

Some of the local directories can include:

      • Aussie Web
      • Business Listings 
      • Yalwa.com.au
      • dlook
      • Start Local
      • Hotfrog

Want to Rank in Google Local Search Results?

Want to start ranking locally in Brisbane? I can help. My local Brisbane SEO services helps businesses increase their rankings, traffic, and revenue through innovative and science based SEO strategies and digital marketing.

Join hundreds of satisfied customers that have a thriving online presence. Call me for Local SEO Services on 0419 943 234 to set up your consultation or get a free quote here. I look forward to hearing from you!

Enquire Today

0419 943 234

Get A Free Website Health Check & Quote!

Sent directly to your inbox

Are You Ready To Rank On Page 1 of Google? Get Your Free SEO Plan and Quote Today!


In a competitive industry, we've been able to achieve and maintain our page 1 Google rankings thanks to Will's SEO support. I highly recommend Will for anyone looking to get more visitors to their website. He's the best in the business as far as i'm concerned.

Nick ReedDirector HA Reed Locksmiths | https://www.hareed.com.au/

Will and his team are both highly knowledgeable and capable. They were able to quickly execute a targeted SEO campaign for our healthtech business that has produced sustained results.

Luke FletcherCEO and Co-founder - Foxo | https://foxo.com/

Trust is important in business and this is especially true for SEO. Overtime, my online traffic has grown thanks to Will’s plan and strategy and his willingness to understand the specifics of my market. I more than recommend Will Mullins to any business looking for a trusted SEO company.

Mark Cantoni Director - Canex Resources Recruitment | http://canexresources.com.au/

Very knowledgeable, consistent and ethical SEO specialist.

Nick DorogavtsevOwner - Avers Cloud Solutions | https://avers.com.au/

Thanks Will. Your service was excellent, you did everything that you said you would with regards to upgrading my website, you were always contactable and very helpful. I would have no hesitation recommending you.

Andrew HowardBPI Building & Pest Inspections Gladstone | https://bpic.com.au/

Will managed to get us on page 1 in a few weeks and then to the top ranked spot within around 8 weeks so we couldn't be happier. I believe we may still be the top ranked result in google despite it still being a highly competitive term.

Ryan HanlyCo Founder, Travello Social Network | https://travelloapp.com/

I have been using Will's services for a number of years and have always found him to be responsive and supportive to my inquiries. I have and continue to recommend Will to any other business operators.

Noel MilneDirector - BPI Building and Pest Inspections Brisbane Central | https://building-and-pest-inspections-brisbane.com.au/

Will’s experience and dedication to helping us achieve our goals has been outstanding. Always professional, Will was more than happy to accommodate our needs every step of the way.

Anthony BennAHI Asbestos Inspections Brisbane | https://www.ahiasbestos.com.au/

Will is a true professional that understands SEO and applies what really matters. In a field that can be full of shallow promises, it's a refreshing change to have someone reliable that delivers.

Bernie Cochran7th Vision | https://www.7thvision.com.au/

Business is booming and it is largely because of Will's SEO strategies and commitment to seeing my business succeed.

Ben JohnstonQLD Psychiatry Group

Hi Will, today 4 enquiries from internet and noticed on first page for building inspections! Really happy buddy! We would love to keep this going.. cheers Sam

Sam RoumeliotisDirector - BPI Building & Pest Inspections Adelaide | https://bpic.com.au/bpi-building-pest-inspections-adelaide/

I engaged the help of Will Mullins to review my website in mid 2012 and since then leads and sales have increased dramatically - driven almost exclusively by search engines.

Karl PackenasBrisbane Air Con Installation