What Happens During an SEO Campaign?

1. Keyword and Market Research

A keyword is what people type into Google when they search. I’ll find the most popular keywords in your industry and see where you rank in Google for them. I’ll also look at your competitors and reverse engineer their websites to see what keywords they’re targeting.

2. Technical Optimisation (On Page SEO)

‘On Page SEO‘ is the process of making and keeping your website properly optimised so Google can ‘see’ all your pages and content correctly. SEO won’t work if your website isn’t properly optimised. ‘On page’ SEO can make or break a campaign and I’ll conduct ongoing technical audits of your website and fix all the errors.

3. Local SEO (Geo-targeting)

Local SEO is making sure people in your local geography can find your business easily in Google. It involves geo-targeting your website and making sure your Google My Business listing gets more hits. When a business is properly optimised for a local area,  it can bring in valuable ‘buyer’ traffic to the site.

4. Backlinks

Backlinks (clickable hyperlinks from other websites) are seen by Google as an endorsement or a vote for your website. The more ‘votes’ you get from quality websites, the more trust and authority you gain in Google, and the better your rankings are. But sometimes, they can hurt a site. I’ll audit your backlinks, look at your competitors links and make sure you’ve got the right ones for your industry. 

5. Content Optimisation

Having the right content on your website and mentioning the right words on the page is becoming more important than ever. I’ll analyse your content versus high ranking competitors in your industry and from this gap analysis, I’ll be able to tell you what content your site needs to rank well. 

6. Conversion Rate Optimisation (CRO)

Are you getting traffic but no sales? Why are users not completing a transaction? Why are they clicking the back button? More traffic to your site won’t help if there’s no conversions. I’ll plug any leaky areas on your site with basic CRO principles. If your site has major conversion issues, I’ll be able to point you towards the best CRO’s around.

Are You Ready To Rank On Page 1 of Google? Get A Free SEO, Plan and Quote Today!

Companies I’ve worked with…

From local businesses to national and international companies, my customers get huge benefits from dedicated SEO, and this is most commonly, their #1 traffic source.


I engaged the help of Will Mullins to review my website in mid 2012 and since then leads and sales have increased dramatically - driven almost exclusively by search engines.

Karl PackenasBrisbane Air Con Installation

Will’s experience and dedication to helping us achieve our goals has been outstanding. Always professional, Will was more than happy to accommodate our needs every step of the way.

Anthony BennAHI Asbestos | https://www.ahiasbestos.com.au/

Business is booming and it is largely because of Will's SEO strategies and commitment to seeing my business succeed.

Ben JohnstonQLD Psychiatry Group

Thanks Will. Your service was excellent, you did everything that you said you would with regards to upgrading my website, you were always contactable and very helpful. I would have no hesitation recommending you.

Andrew HowardBPI Gladstone | https://bpic.com.au/

Trust is important in business and this is especially true for SEO. Overtime, my online traffic has grown thanks to Will’s plan and strategy and his willingness to understand the specifics of my market. I more than recommend Will Mullins to any business looking for a trusted SEO company.

Mark Cantoni(Director) - Canex Resources | http://canexresources.com.au/

Hi Will, today 4 enquiries from internet and noticed on first page for building inspections! Really happy buddy! We would love to keep this going.. cheers Sam

Sam RoumeliotisDirector - BPI Building & Pest Adelaide | https://bpiadelaide.com.au/

Will managed to get us on page 1 in a few weeks and then to the top ranked spot within around 8 weeks so we couldn't be happier. I believe we may still be the top ranked result in google despite it still being a highly competitive term.

Ryan HanlyCo Founder, Travello | https://travelloapp.com/

I have been using Will's services for a number of years and have always found him to be responsive and supportive to my inquiries. I have and continue to recommend Will to any other business operators.

Noel MilneDirector - BPI Brisbane Central | https://building-and-pest-inspections-brisbane.com.au/

Very knowledgeable, consistent and ethical SEO specialist.

Nick DorogavtsevaVers Bookkeeping Brisbane | https://avers.com.au/

Will and his team are both highly knowledgeable and capable. They were able to quickly execute a targeted SEO campaign for our healthtech business that has produced sustained results.

Luke FletcherCEO and Co-founder - Foxo | https://foxo.com/