1. Keyword Research

I’ll find the most popular keywords in your industry and see where you rank in Google for them. I’ll also look at your competitors and reverse engineer their websites to see what keywords they’re targeting. Not all keywords are created equal – I’ll make sure you’re targeting the right ones.

2. Competitor Research

With this stage, I want to understand why your competitors are ranking above you in Google. I use industry leading tools to uncover exactly what SEO they’re doing. From this audit process, I can work out what your site is missing. Once I get this roadmap worked out, I can get to work to close these SEO gaps.

3. Technical SEO (On Page SEO)

On Page SEO is the process of making and keeping your website properly optimised so Google can ‘see’ all your pages and content correctly. SEO won’t work if your website isn’t properly optimised. ‘On page’ SEO can make or break a campaign and I conduct ongoing technical audits of your website and fix all the errors it may have.

4. Backlinks

Backlinks (clickable hyperlinks from other websites) are seen by Google as an endorsement or a vote for your website. The more ‘votes’ you get from quality websites, the more trust and authority you gain in Google, and the better your rankings are. But if you get the wrong links, it can hurt your site. I’ll audit your backlinks, look at your competitors links and make sure you’ve got the right ones for your industry.

5. Content Optimisation

Having the right content on your website and mentioning the right words and topics on the page is becoming more important than ever. I’ll analyse your content versus high ranking competitors in your industry and from this gap analysis, I’ll be able to tell you what content your site needs to rank well.

6. Local SEO

Local SEO involves geo-targeting your website and making sure your Google My Business listing and site gets more hits. When a business is properly optimised for a local area,  it can bring in valuable ‘buyer’ traffic to the site.

Are You Ready To Rank On Page 1 of Google? Get A Free SEO, Plan and Quote Today!

Companies I’ve worked with…

From local businesses to national and international companies, my customers get huge benefits from specialist SEO work. Organic (search engine) visits is most commonly, their #1 traffic source.


Will and his team are both highly knowledgeable and capable. They were able to quickly execute a targeted SEO campaign for our healthtech business that has produced sustained results.

Luke FletcherCEO and Co-founder - Foxo | https://foxo.com/

Trust is important in business and this is especially true for SEO. Overtime, my online traffic has grown thanks to Will’s plan and strategy and his willingness to understand the specifics of my market. I more than recommend Will Mullins to any business looking for a trusted SEO company.

Mark Cantoni(Director) - Canex Resources | http://canexresources.com.au/

Hi Will, today 4 enquiries from internet and noticed on first page for building inspections! Really happy buddy! We would love to keep this going.. cheers Sam

Sam RoumeliotisDirector - BPI Building & Pest Adelaide | https://bpiadelaide.com.au/

Will managed to get us on page 1 in a few weeks and then to the top ranked spot within around 8 weeks so we couldn't be happier. I believe we may still be the top ranked result in google despite it still being a highly competitive term.

Ryan HanlyCo Founder, Travello | https://travelloapp.com/

Will’s experience and dedication to helping us achieve our goals has been outstanding. Always professional, Will was more than happy to accommodate our needs every step of the way.

Anthony BennAHI Asbestos | https://www.ahiasbestos.com.au/

I have been using Will's services for a number of years and have always found him to be responsive and supportive to my inquiries. I have and continue to recommend Will to any other business operators.

Noel MilneDirector - BPI Brisbane Central | https://building-and-pest-inspections-brisbane.com.au/

I engaged the help of Will Mullins to review my website in mid 2012 and since then leads and sales have increased dramatically - driven almost exclusively by search engines.

Karl PackenasBrisbane Air Con Installation

Business is booming and it is largely because of Will's SEO strategies and commitment to seeing my business succeed.

Ben JohnstonQLD Psychiatry Group

Thanks Will. Your service was excellent, you did everything that you said you would with regards to upgrading my website, you were always contactable and very helpful. I would have no hesitation recommending you.

Andrew HowardBPI Gladstone | https://bpic.com.au/

Very knowledgeable, consistent and ethical SEO specialist.

Nick DorogavtsevaVers Bookkeeping Brisbane | https://avers.com.au/

Within as little as 4 months Will has my business ranking 1st place for so many frequently search terms in the competitive cosmetic tattooing industry and my inquiries have surged. He is a great communicator, more than happy to answer questions and presents your results monthly in an easy to understand report. Super impressed with his expertise and customer service, would not use anyone else!

Kate NovelloFeather and Lace Cosmetic Tattoo | https://www.featherandlace.com.au/

If you're looking for a professional team to build an ongoing, cost effective source of online leads then speak to Will. Great service, great results.

Richard StevenCEO, Itoc | https://itoc.com.au/

Will is a true professional that understands SEO and applies what really matters. In a field that can be full of shallow promises, it's a refreshing change to have someone reliable that delivers.

Bernie Cochran7th Vision | https://www.7thvision.com.au/

In a competitive industry, we've been able to achieve and maintain our page 1 Google rankings thanks to Will's SEO support. I highly recommend Will for anyone looking to get more visitors to their website. He's the best in the business as far as i'm concerned.

Nick ReedDirector H A Reed Locksmiths | https://www.hareed.com.au/