What I Do During an SEO Campaign

1. Keyword and Market Research

What are the most searched keywords in your market? Are they ‘buyer’ keywords or ‘information seeking’ keywords? We’ll also look at your competitors to see what keywords they’re targeting. 

2. Technical Optimisation

SEO won’t work if your website isn’t properly optimised. ‘On page’ SEO can make or break a campaign. I’ll conduct ongoing technical audits of your website and fix the errors.

3. Local SEO

Do your customers search for you using local search terms e.g ‘plumber brisbane’? Is your site optimised for local search? Google business listings, when properly optimised, can bring in valuable ‘buyer’ traffic to your site.

4. Backlinks

Are there websites linking to you that affect your rankings? Do you have enough links? Do you have too many poor links? My analysis will highlight the good and the bad, I’ll build new ones and eliminate the bad ones.

5. Content

Is your content (a) useful to your audience and (b) optimised to gain more search engine traffic? A content strategy is at the heart of good SEO.

6. Conversion Optimisation

Are you getting traffic but no sales? Why are users not completing a transaction? Why are they clicking the back button? More traffic to your site won’t help if there’s no conversions. I’ll plug any leaky areas on your site.

Are You Ready To Rank On Page 1 of Google? Get A Free SEO, Plan and Quote Today!

I’ve had the privilege to work with some awesome clients

From local businesses to national and international companies, my customers get huge benefits from dedicated SEO, and this is most commonly, their #1 traffic source.


I engaged the help of Will Mullins to review my website in mid 2012 and since then leads and sales have increased dramatically - driven almost exclusively by search engines.

Karl Packenas, Brisbane Air Con Installation

Will’s experience and dedication to helping us achieve our goals has been outstanding. Always professional, Will was more than happy to accommodate our needs every step of the way.

Anthony Benn, AHI Asbestos

Business is booming and it is largely because of Will's SEO strategies and commitment to seeing my business succeed.

Ben Johnston, QLD Psychiatry Group

Thanks Will. Your service was excellent, you did everything that you said you would with regards to upgrading my website, you were always contactable and very helpful. I would have no hesitation recommending you.

Andrew Howard, BPI Gladstone

Trust is important in business and this is especially true for SEO. Overtime, my online traffic has grown thanks to Will’s plan and strategy and his willingness to understand the specifics of my market. I more than recommend Will Mullins to any business looking for a trusted SEO company.

Mark Cantoni (Director) - Canex Resources

Hi Will, today 4 enquiries from internet and noticed on first page for building inspections! Really happy buddy! We would love to keep this going.. cheers Sam

Sam RoumeliotisDirector - BPI Building & Pest Adelaide

Will managed to get us on page 1 in a few weeks and then to the top ranked spot within around 8 weeks so we couldn't be happier. I believe we may still be the top ranked result in google despite it still being a highly competitive term.

Ryan HanlyCo Founder, Travello

I have been using Will's services for a number of years and have always found him to be responsive and supportive to my inquiries. I have and continue to recommend Will to any other business operators.

Noel MilneDirector - BPI Brisbane Central