1. Keyword Research
I’ll find the most popular keywords in your industry and see where you rank in Google for them. I’ll also look at your competitors and reverse engineer their websites to see what keywords they’re targeting. Not all keywords are created equal – I’ll make sure you’re targeting the right ones.
2. Competitor Research
With this stage, I want to understand why your competitors are ranking above you in Google. I use industry leading tools to uncover exactly what SEO they’re doing. From this audit process, I can work out what your site is missing. Once I get this roadmap worked out, I can get to work to close these SEO gaps.
3. Technical SEO (On Page SEO)
On Page SEO is the process of making and keeping your website properly optimised so Google can ‘see’ all your pages and content correctly. SEO won’t work if your website isn’t properly optimised. ‘On page’ SEO can make or break a campaign and I conduct ongoing technical audits of your website and fix all the errors it may have.
4. Backlinks
Backlinks (clickable hyperlinks from other websites) are seen by Google as an endorsement or a vote for your website. The more ‘votes’ you get from quality websites, the more trust and authority you gain in Google, and the better your rankings are. But if you get the wrong links, it can hurt your site. I’ll audit your backlinks, look at your competitors links and make sure you’ve got the right ones for your industry.
5. Content Optimisation
Having the right content on your website and mentioning the right words and topics on the page is becoming more important than ever. I’ll analyse your content versus high ranking competitors in your industry and from this gap analysis, I’ll be able to tell you what content your site needs to rank well.
6. Local SEO
Local SEO involves geo-targeting your website and making sure your Google My Business listing and site gets more hits. When a business is properly optimised for a local area, it can bring in valuable ‘buyer’ traffic to the site.
Companies I’ve worked with…
From local businesses to national and international companies, my customers get huge benefits from specialist SEO work. Organic (search engine) visits is most commonly, their #1 traffic source.



