Google’s Core Algorithm Update June 2015

google penguin update

Last week Google updated their Core algorithm and sent a few shudders through the SEO community at the same time. Many were speculating it was another Penguin or Panda update however Google say it was only a change to their core algorithm.google penguin update

There is however an expected update to Panda which should occur sometime this year (Panda targets ‘low quality’ websites and is refreshed regularly).

Google also sent out a message to Search Engine Land confirming the update.

“ This is not a Panda update. As you know, we’re always making improvements to our search algorithms and the web is constantly evolving. We’re going to continue to work on improvements across the board.”

Now The Dust Has Settled

So what’s the outcome? Since the update there’s been some significant movements in News publication websites. Essentially, this update is about ‘trending’ topics or trending keywords.

Search Metrics analysed traffic to news sites and saw some significant increases:

DomainSEO Visibility 19th JuneChange in %
wsj.com89579619%
usatoday.com128858711%
dailymail.co.uk99561812%
businessinsider.com62500820%
time.com90532113%
nbcnews.com38753730%
latimes.com69295613%
nypost.com40933621%
techcrunch.com34535426%
foxnews.com66562312%
steampowered.com35076122%
bizjournals.com31923024%
theverge.com41786217%
fortune.com17239645%
gizmodo.com28997320%
dict.cc12685059%
hollywoodlife.com39916813%
techtarget.com25298120%
windowsphone.com29966716%

Even smaller ‘news’ sites like Search Engine Roundtable claimed to see a significant increase in their organic traffic.

It’s all speculative at the moment but it’s thought that the update to Google Trends last week may have contributed to the increased visibility of news sites.

Summary

If you publish news in your industry, you may have benefited last week but if not, this algorithm should see no major changes in your rankings, everything else being equal.

Will Mullins

Author Will Mullins

If you need more traffic from Google, then you need a specialised SEO person in your team.Feel free to contact me any time on issues such as:"We rank OK but want to rank better", "We don't show up anywhere in Google!" "We used to get enquiries from Google but haven't been for a while", "We've had a website built and we need it to show up in the search results”,My services include keyword and competitor research, on page SEO, off page link building, local SEO and content strategy. If you'd like me to have a look at your website and rankings, please contact me on 0419 943 234 or email will@willmullins.com.au.

More posts by Will Mullins