Frequently Asked Questions
What kind of businesses do you work with and in what capacity?
I work in variety of different ways. Either directly with a local business managing their local search rankings and Google My Business visibility. I also work as an SEO consultant to larger companies advising them on their strategies and SEO roadmap. I also work as an ‘outsourced SEO department’ for larger enterprises. I’m also contracted by marketing companies and digital agencies as their SEO provider where I deliver SEO services for their clients.
How many keywords do you target?
These days, Google looks at pages and will rank many keywords for a single page – think of it as a topic cluster of keywords. You will have certain search terms that get far more search volume than others and this will be the primary targets. Once I determine which page should be optimised for the target keyword (the page may not exist yet), I’ll go about optimising both on page and off page SEO signals. More often than not, the content on the page will need to be updated and optimised. Secondly, the authority of the page will need to be lifted with external and internal linking. So as a general guide, I target as many keywords that I believe will be relevant to your website. Some sites sell many products and services, some sell a few so it depends. I do place a large importance on tracking the right keywords as it’s one of the key indicators of how a campaign is going. But usually, once you get the primary keywords ranking, you’ll start ranking for many other keywords. My aim is for your website to gain authority in Google which gives it more weight in the search results. If Google sees your site and individual pages as authoritative, you will rank for more keywords.
How long will it take to rank?
Speed of ranking can be affected by many different factors. It can vary greatly from case to case. I do expect to see positive results within 3 months for most sites. Large sites in very competitive industries will take a lot longer.
Do you offer guarantees?
No but I know that you will see improvements in Google. I have an extremely high client retention rate which is testament to the great results I achieve. Sometimes, clients stop SEO because they get too busy!! At the end of the day, I put in the work and nothing makes me happier than seeing you get results.
Is there a minimum term contract?
I do not have any lock in contracts as I understand your business can change. I view SEO as a long term proposition which builds your site authority and traffic overtime. I do recommend a minimum of 3 months.
Why should I work with you?
I’m obsessed by SEO – that’s my passion and enjoyment – weird? Yes. I’ll also be completely transparent with you and will communicate openly and honestly. SEO is confusing, even for me sometimes but I’ll try and convey exactly what’s going on so you’re well informed.
What reporting do you do?
I’ll send you a monthly ranking report of your keywords, traffic from search engines and number of leads. It’s an easy to read document that clearly shows how you’re progressing.
What is Search Engine Optimisation (SEO)?
SEO is the process by attracting more visitors to your website or increasing the website’s visibility by improving the ‘organic’ or unpaid search results. Numerous studies show that the higher up a website is in the search results, the more website visitors it will receive. SEO can also include improving search results for images and videos.
What is Off-Page SEO?
This is SEO work done which is conducted away from the target website itself. That is, you are improving the search results of a website by conducting promotion which is not on the website itself. This may be in the form of obtaining links from another website or by social media posts that link to the target website.
What is On-Page SEO?
These are SEO techniques conducted on the target website. This may be in the form of correct page titles, meta description, targeted content and image optimisation.
What is the difference between Google organic listings, Google ads and Google My Business results?
The organic listing in Google search results is located below the ads and above and below Google Places listings which are the ‘map’ results common in local searches. There are also Google ads down the right hand side and at the bottom of the page.
What are ‘Keywords’?
This term is used to describe a targeted word that the website is hoping to rank for in Google. For example, if you owned a plumbing company in Brisbane, a good keyword for you would be ‘plumber Brisbane’. You would want to rank highly for this term and get more customers who are typing this into Google.
What is Google My Business?
These are business listings that are usually at the top of a Google search page. Each listing is usually given an ‘A, B, C,’ etc listing and this corresponds to a pin on map which is on the right hand side. These listings are important for local business searches.
What are Google Ads (Adwords)?
Ads that are at the top, right hand side and bottom of a Google search results page. These ads are ‘auctioned’ with the highest bid and most qualified ad appearing at the top of the page which usually gets the most clicks.
What is content marketing?
Posting content on your website and through other distribution channels that answers and entertains your customers as a means of attracting them to do business with you. Very important for Google rankings as they want the best content and answers to questions at the top of the search results.
What is the SEO page title?
This is the most important element on a webpage to tell Google what the page is about (and to tell your readers what the page is about). The title of the page can be different to what Google sees. The title that Google sees is seen in the Web browser ‘tab’ at the top of the page. Be very careful in selecting your page title as this can determine the difference between a good SEO campaign and a poor one.
What is a backlink?
A link from one website or online property back to your site. In very general terms, the more links you have, the better you will rank however link quality, relevance and many other factors will determine your ranking. Hence, sites with very few links can rank well and sites with many links can rank poorly.
What is the meta description?
The text shown below the blue title in Google search results which describes what the webpage is about. This is used to ‘sell’ the click to the user and Google likes every webpage on your site to have a unique description. Google will sometimes put random text from your website as the meta description.
What is a Google Penalty?
A negative effect on a website’s search rankings based on being penalised after a Google algorithm update or being manually reviewed by Google.
What is the anchor text?
This is the clickable text in a link. The anchor text is relevant to how Google views the link and the purpose of the website. The anchor text should be relevant to the URL that it’s being directed to. E.g. the anchor text of ‘Brisbane web designers’ should go to a website about a web design company in Brisbane.
What is a guest post?
You write on another website about your product or service and link this back to your site. This serves two purposes – 1. Being in front of a new audience and potentially new customers and 2. The link back to your site is valuable especially if the website you’re writing on holds a lot of authority in Google.