There are so many things you can do to your blog posts, service pages or home page to help them rank well in Goole. There are also plenty of ‘experts’ out there who’ll tell you how to do it. But unless you publish pages and track their progress, you’re basically…
As a local company or business trying to lay the foundations of a strong local presence, SEO is vital to the success of your business in your target market.
When we use Google to search for information, we assume that we have access to the entirety of the web. However, this is far from the truth! The reality is that we’re only seeing a small fraction of the information available online. Believe or not, there’s a lot of garbage…
There are 3 main areas of SEO you have to do right. Content – is your content the best in your industry and answer your customers concerns? Authority – are other websites in your industry citing you online? Trust – Does Google accept that you are a legitimate, trust worthy…
The goal of any SEO campaign is simple – get more traffic to a website from Google and increase your revenue. Higher Google rankings of keywords relevant to your business will help you grow. My SEO process incorporates 6 key areas which are essential for success in Google. While the…
This is one of the most common questions that I get asked and the answer isn’t simple. The time it takes to rank depends on many variables. So let’s look at the main factors that contribute to this and how you can get a fairly accurate answer of how long…
So you’ve got a great website, you’re in a good industry, a great product and excellent customer service. But one thing’s missing. You don’t get and customers (or very few) from Google. There could be multiple issues holding you back but the good news is is that you can identify…
SEO is not a one-off activity but rather a marketing channel that should be monitored and optimised over time. This infographic outlines some compelling facts as to why you need to think of SEO as an essential ongoing part of your marketing plan. 1. SEO is Always Changing Google changes…
Updated: October 2020 Here’s how to get your unique URL link which you can send to customers so they can leave you a Google review. I’ll use my site as an example. Step 1. Log in to your Google My Business Page. Step 2. Click on info on the left…
When it comes to SEO, you’ve probably heard sayings like ‘SEO is dead’, ‘Google has banned SEO’, ‘SEO is a waste of money’ – the list goes on. I usually hear these things from people who have little insight into the industry. If you’re looking for some hard evidence to…
All Rights Reserved. Will Mullins Search Engine Optimisation Services 2023. My Service Areas.