Will Mullins seo

I’m a freelance SEO consultant based in Brisbane, Australia. I work with clients Australia wide and abroad. I’ve been doing SEO since 2010 and developing websites since 1997.

My passion is SEO, it doesn’t really feel like work. What motivates me is using my skills to help clients and seeing their business grow.

How I got started in SEO

In 2010, I came across a website about SEO and was instantly hooked. I started reading and couldn’t stop. I’d never really thought of how Google ranked websites.

Based on my own Google searching behaviours, I knew instantly how financially valuable being highly ranked in Google could be for a business. 

I put out a few posts on Facebook of my new venture and within a month, I had my business up and running.

Pretty soon I was helping a couple of business owner friends with their websites and traffic.

As a complete stroke of luck, one of my friends websites (a new business) hit number 1 in Google for their main keyword and the business went from zero leads per day to more than 30. They were a local tradie in Brisbane. 

Their phone was ringing off the hook – business was booming and it was all coming from Google.

This was my first realisation that I could really help others grow their business.

Granted, it was a lot easier back in 2010 to rank a website in Google. Even my own website which was barely a few weeks old was ranking #1 for ‘online marketing brisbane.’

What am I doing now in 2022?

Fast forward to now and as a Brisbane SEO consultant, I’ve helped hundreds of local, national and international businesses with their Google organic traffic and search engine presence. The landscape has changed a lot since 2010 but the fundamentals stay the same.

Who are my clients?

I work with clients from a range of industries including Law, Medical, Trades, Finance, Tourism and Ecommerce – the list goes on.

I like to keep things simple, no wasted time, just focus on doing good work that will get the biggest return on investment for my clients. In SEO, there’s always more work to do and more traffic out there to get.

How can I help your business?

If your business or company isn’t maximising Google visibility, then you need an SEO specialist to help you. 

So many times I’ve seen people who spent years doing their own SEO, focusing themselves away from their business and what they’re good at, and mostly causing negative results which can take years to recover from. SEO is a specialised profession – don’t put your business in the hands of a digital marketing generalist!

Feel free to contact me on issues such as:

  • “We rank OK in Google but want to rank better”
  • “We don’t show up anywhere in Google!”
  • “We used to get enquiries from Google but haven’t for a while”
  • “We’ve had a website built and need it to show up in the search results”

Click Here to Request Your Free SEO Health Check & Quote Now

My education

I have a Bachelor of Science from the University of QLD, a Master of Science from Griffith University and an MBA in Marketing and Technology Management from Monash University. 

I also have 12 years experience running hundreds of  SEO campaigns in multiple industries. I stay up to date with SEO by attending conferences and reading the latest SEO news and case studies.

Personal Life

I have 3 very loud boys, Mackenzie, Harrison and Louis and wife Catherine. We live in Brisbane, Australia.

Contact me on 0419 943 234 or email me at will@willmullins.com.au.


Will Mullins

Enquire Today

0419 943 234

Get a free SEO audit.

Are You Ready To Rank On Page 1 of Google? Get Your Free SEO Plan and Quote Today!


In a competitive industry, we've been able to achieve and maintain our page 1 Google rankings thanks to Will's SEO support. I highly recommend Will for anyone looking to get more visitors to their website. He's the best in the business as far as i'm concerned.

Nick ReedDirector HA Reed Locksmiths | https://www.hareed.com.au/

Within as little as 4 months Will has my business ranking 1st place for so many frequently search terms in the competitive cosmetic tattooing industry and my inquiries have surged. He is a great communicator, more than happy to answer questions and presents your results monthly in an easy to understand report. Super impressed with his expertise and customer service, would not use anyone else!

Kate NovelloFeather and Lace Cosmetic Tattoo | https://www.featherandlace.com.au/

Very knowledgeable, consistent and ethical SEO specialist.

Nick DorogavtsevOwner - Avers Cloud Solutions | https://avers.com.au/

I engaged the help of Will Mullins to review my website in mid 2012 and since then leads and sales have increased dramatically - driven almost exclusively by search engines.

Karl PackenasBrisbane Air Con Installation

Will’s experience and dedication to helping us achieve our goals has been outstanding. Always professional, Will was more than happy to accommodate our needs every step of the way.

Anthony BennAHI Asbestos Inspections Brisbane | https://www.ahiasbestos.com.au/

Business is booming and it is largely because of Will's SEO strategies and commitment to seeing my business succeed.

Ben JohnstonQLD Psychiatry Group

Thanks Will. Your service was excellent, you did everything that you said you would with regards to upgrading my website, you were always contactable and very helpful. I would have no hesitation recommending you.

Andrew HowardBPI Building & Pest Inspections Gladstone | https://bpic.com.au/

Trust is important in business and this is especially true for SEO. Overtime, my online traffic has grown thanks to Will’s plan and strategy and his willingness to understand the specifics of my market. I more than recommend Will Mullins to any business looking for a trusted SEO company.

Mark Cantoni Director - Canex Resources Recruitment | http://canexresources.com.au/

Hi Will, today 4 enquiries from internet and noticed on first page for building inspections! Really happy buddy! We would love to keep this going.. cheers Sam

Sam RoumeliotisDirector - BPI Building & Pest Inspections Adelaide | https://bpic.com.au/bpi-building-pest-inspections-adelaide/

Will managed to get us on page 1 in a few weeks and then to the top ranked spot within around 8 weeks so we couldn't be happier. I believe we may still be the top ranked result in google despite it still being a highly competitive term.

Ryan HanlyCo Founder, Travello Social Network | https://travelloapp.com/

I have been using Will's services for a number of years and have always found him to be responsive and supportive to my inquiries. I have and continue to recommend Will to any other business operators.

Noel MilneDirector - BPI Building and Pest Inspections Brisbane Central | https://building-and-pest-inspections-brisbane.com.au/

Will is a true professional that understands SEO and applies what really matters. In a field that can be full of shallow promises, it's a refreshing change to have someone reliable that delivers.

Bernie Cochran7th Vision | https://www.7thvision.com.au/

Will and his team are both highly knowledgeable and capable. They were able to quickly execute a targeted SEO campaign for our healthtech business that has produced sustained results.

Luke FletcherCEO and Co-founder - Foxo | https://foxo.com/

If you're looking for a professional team to build an ongoing, cost effective source of online leads then speak to Will. Great service, great results.

Richard StevenCEO, Itoc | https://itoc.com.au/