Will Mullins - Brisbane SEO Consultant

Businesses of all sizes trust me to grow their organic traffic.

Brisbane SEO Specialist

  • I’m an SEO (search engine optimisation) professional based in Brisbane, Australia.
  • I have 12 years of SEO experience.
  • I’ve created SEO campaigns for hundreds of brands.
  • I’ve worked in industries including medical, legal, tourism, finance, fashion, ecommerce, trades, construction and many more.
  • During my career, I’ve helped companies achieve significant growth in organic traffic, leads, keyword rankings and most importantly, revenue.

How SEO can help your business

Search engine optimisation drives more qualified leads and traffic to a website than any other marketing channel.

  • Organic (Google) listings get more than 10 times the click through rate of ads.
  • Everyone has come to trust the search results that Google gives us. 
  • Get your business on the right side of Google’s algorithm and get an SEO expert to help you out.

My SEO Process

No two SEO campaigns and websites are the same.

  • I reverse engineer the top ranking websites in your industry
  • I formulate a content and authority gap analysis which becomes the road map for the SEO campaign.
  • Everyone starts in different positions and your SEO should be crafted to where you are in the trajectory of your business.

What My Clients Say

Are you ready for more business? GET YOUR FREE SEO HEALTH CHECK

Tailored SEO Services

Not every business is the same – neither should your SEO campaign. I custom design SEO campaigns to suit your industry and budget.


SEO is a specialised profession and shouldn’t be done by generalist digital marketers. With my experience and expertise across hundreds of SEO campaigns, I know what works and what doesn’t.

No Outsourcing

No offshore outsourcing, no sales reps, no spammy backlinks. Real SEO provided by an SEO specialist (me) who focuses on what’s important for your website.

Proven Results

My SEO results speak for themselves. I rank websites in a variety of industries.

Monthly Performance Reports

Simple, easy to understand monthly reports with ranking and traffic comparisons so you can see exactly how your website is performing.

No Lock In Contracts

I understand that business circumstances can change so I won’t lock you into a contract. But I hope you’ll stick around :).

I engaged the help of Will Mullins to review my website in mid 2012 and since then leads and sales have increased dramatically - driven almost exclusively by search engines.

Karl PackenasBrisbane Air Conditioning & Installation

Will’s experience and dedication to helping us achieve our goals has been outstanding. Always professional, Will was more than happy to accommodate our needs every step of the way.

Anthony BennAHI Asbestos | https://www.ahiasbestos.com.au/

Business is booming and it is largely because of Will's SEO strategies and commitment to seeing my business succeed.

Ben JohnstonQLD Psychiatry Group

Thanks Will. Your service was excellent, you did everything that you said you would with regards to upgrading my website, you were always contactable and very helpful. I would have no hesitation recommending you.

Andrew HowardDirector - BPI Gladstone | https://bpic.com.au/

Trust is important in business and this is especially true for SEO. Overtime, my online traffic has grown thanks to Will’s plan and strategy and his willingness to understand the specifics of my market. I more than recommend Will Mullins to any business looking for a trusted SEO company.

Mark Cantoni Canex Resources | http://canexresources.com.au/

In a competitive industry, we've been able to achieve and maintain our page 1 Google rankings thanks to Will's SEO support. I highly recommend Will for anyone looking to get more visitors to their website. He's the best in the business as far as i'm concerned.

Nick ReedDirector H A Reed Locksmiths | https://www.hareed.com.au/

Hi Will, today 4 enquiries from internet and noticed on first page for building inspections! Really happy buddy! We would love to keep this going.. cheers Sam

Sam RoumeliotisBPI Adelaide | https://bpiadelaide.com.au/

Will managed to get us on page 1 in a few weeks and then to the top ranked spot within around 8 weeks so we couldn't be happier. I believe we may still be the top ranked result in google despite it still being a highly competitive term.

Ryan HanlyTravello | https://travelloapp.com/

I have been using Will's services for a number of years and have always found him to be responsive and supportive to my inquiries. I have and continue to recommend Will to any other business operators looking for a responsible professional.

Noel MilneBPI Brisbane Central | https://building-and-pest-inspections-brisbane.com.au/

'Will is a true professional that understands SEO and applies what really matters. In a field that can be full of shallow promises, it's a refreshing change to have someone reliable that delivers'

Bernie Cochran7th Vision | https://www.7thvision.com.au/

If you're looking for a professional team to build an ongoing, cost effective source of online leads then speak to Will. Great service, great results.

Richard StevenCEO, Itoc | https://itoc.com.au/

Within as little as 4 months Will has my business ranking 1st place for so many frequently search terms in the competitive cosmetic tattooing industry and my inquiries have surged. He is a great communicator, more than happy to answer questions and presents your results monthly in an easy to understand report. Super impressed with his expertise and customer service, would not use anyone else!

Kate NovelloFeather and Lace Cosmetic Tattoo | https://www.featherandlace.com.au/

Very knowledgeable, consistent and ethical SEO specialist.

Nick DorogavtsevaVers Bookkeeping Brisbane | https://avers.com.au/

Will and his team are both highly knowledgeable and capable. They were able to quickly execute a targeted SEO campaign for our healthtech business that has produced sustained results.

Luke FletcherCEO and Co Founder - Foxo | https://foxo.com/
  • SEO Audit & website health check
  • Mobile optimisation
  • Google penalty recovery
  • Competitor analysis
  • Website speed audit & fix
  • Backlink audit & disavow
  • Content marketing strategy
  • Link building
  • Image optimisation
  • Google analytics optimisation
  • Off page SEO audits
  • Australia wide SEO services
  • Shopify SEO
  • Content gap analysis
  • Ecommerce SEO
  • Google My Business optimisation
  • Conversion optimisation analysis
  • Web development for long term clients
  • Google search console management
  • Backlink analysis
  • Duplicate content analysis
  • Site speed optimisation

Don’t Just Take it From Me

If you’re still deciding whether SEO is right for your business, see what my happy customers have to say.

Read The Testimonials

See The Results I’ve Achieved

The higher your Google rankings, the more leads you get. See our clients before and after rankings here.

Client Results

Got Questions?

SEO can be confusing and when done incorrectly, can damage a business. If you have any questions about SEO, please reach out to me here.


Competitor Analysis

Why is your competitor ranking above you? My science based content and backlink analysis shows where your site is lacking.

100% Quality, Safe SEO

No automated software, no short cuts and no black hat techniques. This is real SEO that gets results.

Transparent Communication

I don’t hide what I do and there’s no such thing as a silly question. I’ll also suggest changes in strategy if I believe there’s a better course of action.

Long Lasting Results

I don’t provide a hit and run service where the results are short lived. My SEO is designed for the long term and to withstand any search engine algorithm changes.

Will Mullins Search Engine Optimisation – SEO Services Brisbane


Why Work With Me?

I have 12 years of SEO experience.

My experience and knowledge in SEO benefits all businesses that work with me. Here are a few things to know about me:

  • I have 12 years experience in Enterprise, local and Ecommerce as an SEO consultant.
  • I enjoy complex technical SEO.
  • I consistently deliver results.
  • I have a background in Marketing and Science.

About Me

on page seo in brisbane expert
seo specialisation

I specialise in SEO.

  • I strongly believe that everyone should do their job – SEOs do SEO, surgeons do surgery, lawyers do law.
  • That’s how we get really good at what we do – by doing our own job every day, constantly learning. 

Monthly SEO Services

Best for consistent growth and simplicity.

  • For businesses that want a hands off approach to SEO and let me do it all for them.
  • I’ll work on your site, let you know what I’m doing, and report changes along the way.
  • This involves all aspects of SEO including technical audits, keyword and competitor analysis and all on page and off page seo.
google penguin update
Organic Revenue

My SEO is focused on Revenue

  • SEO is meaningless unless it has a commercial intent.
  • My SEO work drives more revenue to your business.
  • All work is focused on a great ROI for your business.

There’s No big SEO agency price tags

  • I run a lean SEO business which means I can pass the savings onto you.
  • No big offices, no huge team.
  • You’re paying for my SEO knowledge and experience. 
medical seo services

I’ve done SEO in many industries including:

  • Medical and Health
  • Trades
  • Finance
  • Construction
  • Dental
  • Law
  • Ecommerce and more…

What To Expect When Working With Me

Competitor and Keyword Research

I conduct in-depth keyword research for your industry and analyse what keywords you need to target and what your competitors are doing. With this information, I have a solid pathway which forms the basis for the rest of the campaign.

Technical (On Page) Search Engine Optimisation

I use industry leading software to conduct ongoing technical audits of your site. I fix all errors and optimise each page so that it’s targeting the right keywords. On page SEO can make or break a campaign.

Google Local Search Optimisation

If being visible in  local geography is relevant to your business,, I’ll ensure your site targets this valuable traffic source. I will audit your website’s local signals and ensure it ranks better on Google Maps listings for local search keywords.

Link Building (Off Page SEO)

Quality backlinks are still the most important element of SEO.  I build the right links by assessing what your high ranking competitors backlinks are. This will give the site a boost in rankings.

Content Creation & Optimisation

I’ll help with your content by either guiding your strategy, curating and improving existing content and recommending content formats.

Contact me anytime

  • You’ll always have access to me for advice and discussion on various matters related to your website and SEO.
  • No SEO question is a silly question!

Easy to read monthly reports

  • You’ll have access to your own live ranking and traffic dashboard.
  • Get regular feedback on the success of your project.
  • Easily see the success of SEO every month.
  • See all the essential metrics for your business in one place.

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