7 Factors That Determine How Long It Takes To Rank In Google

This is one of the most common questions that I get asked and the answer isn’t simple. The time it takes to rank depends on many variables.

So let’s look at the main factors that contribute to this and how you can get a fairly accurate answer of how long it should take your website to rank in Google.

7 Factors That Determine How Long It Takes To Rank In Google Infographic

1. You have a lot of competitors

The more competitors you have, the longer it will take to rank. And if all of those competitors have been doing SEO for years, this will add more time.

2. You’re targeting a large geography

Do you want to rank in your local suburb? Or do you want to rank worldwide? The broader you go, the longer it will take.

3. The nature of your industry

Certain industries (usually high priced products, high specialisation – think legal, plastic surgery) are full of companies who spend big dollars on SEO. Enter these markets with a long term view and deep pockets!

4. The design of your website

Google places a high value on how a visitor ‘uses’ a website. Is the information on the site easily found? Do visitors ‘bounce’ off the site and go back or do they spend time and read the content? Does the site take forever to load? Google measures all of this and it determines how your site ranks.

5. The content on your website

There’s no point trying to rank for ‘kitchen builder’ and all your website talks about is ‘bathroom renovations’. Create the best content you can on the topics you want to be found for.

6. The keywords that you’re targeting

Did you know that most traffic (~70%) comes to a website from keywords that get less than 10 searches per month? Sometimes, fixating on a high volume, highly competitive keyword can take you away from the bigger picture. Make sure you write high quality and in depth content – it will bring in 100’s of lower volume keywords to your site, but usually highly highly targeted leads. The lower the search volume of a keyword, the easier it is to rank.

7.You haven’t claimed your listing on Google My Business

If you want to do well in Google, you need to show them that you’re a real business. Sounds like common sense but many don’t do this fundamental step of getting trust from Google. Sign up at https://www.google.com/business/ to claim your listing.

Will Mullins

About Will Mullins

If you need more traffic from Google, then you need a specialised SEO person in your team.Feel free to contact me any time on issues such as:"We rank OK but want to rank better", "We don't show up anywhere in Google!" "We used to get enquiries from Google but haven't been for a while", "We've had a website built and we need it to show up in the search results”,My services include keyword and competitor research, on page SEO, off page link building, local SEO and content strategy. If you'd like me to have a look at your website and rankings, please contact me on 0419 943 234 or email will@willmullins.com.au.