So you’ve got a great website, you’re in a good industry, a great product and excellent customer service. But one thing’s missing. You don’t get and customers (or very few) from Google.
There could be multiple issues holding you back but the good news is is that you can identify them and fix them for good. It may take a while but here’s where to start looking.
1. Your Site is set to ‘No Index!’
All too common but the easiest to fix. Your website was built and has been left in a no index mode, in other words, it won’t show in Google.
It’s amazing how often I see this and hopefully it’s just an oversight by the web developer (albeit a costly one). Your website is built or updated and it’s been left in a no-index mode, in other words, your site won’t be in Google.
2. Your Site has poor Code or Structure
Does that cheap website builder sound great? Just drag and drop and make a great site. Well it comes at a price. The code that those things output is horrendous and confuses the hell out of Google.
E.g. sites build with free website builder tools like Google Sites, Weebly, Wix or some other drag and drop builder.
3. Your Site Is Hard To Navigate
Does your site look unprofessional? Is it hard to find information or navigate? A poor site will affect how users interact with it.
And a site with poor engagement won’t rank well.
If it’s hard for users of your site to find what they need, it’s likely that Google will have the same problem.
Make everything less than 3 clicks from the homepage and keep the layout easy and simple.
4. There’s a Problem with Your Backlinks
Backlinks (links from other sites) can help or hurt your website.
Do you have enough quality backlinks compared to your competitors? Are they from relevant sites or spammy sites? Is the backlink anchor text diversified? Have you engaged in Black hat SEO in the past?
5. Your website doesn’t have any information…
There’s a fine line between a clean looking website and a websites that has no information on it. Google still isn’t great at reading images and videos – your website needs to have enough textual content on it so Google knows exactly what you do. Also, you don’t want people getting to your site and clicking away because there’s no information on it.
Put yourself in your customers shoes and give them the best answers to their Google search queries. Understand and find out what they need and give it to them – make them engaged with your content.
6. Your Google My Business Page is Vacant and not optimised
Are you a local business? Do you show up on Google Maps? Showing up in the ‘3 pack’ on maps means you’ll get quality traffic.
This is especially important for local businesses and businesses who operate in a specified geography.
Google want to show search results for people in a certain location.
So it makes sense to let Google know exactly which area your business serves.
Filling out your Google my business page fully will go a long way to helping you rank for local search terms such as ‘your service brisbane’.
The Google map listing itself can bring in a lot of good traffic so make sure you have plenty of reviews in there by setting up a system in your business to get such reviews.
7. You’ve had a Bad SEO provider in the past
You’re not the only one. A lot of SEO providers still haven’t moved on from using automation tools to do their work. As a result, they get their client’s sites into a real mess and get them penalised by Google.
A lot of SEO providers still haven’t moved from using automation tools to do their work. And as a result, they get their client’s sites into a real mess by getting penalised by Google.
Usually in this case, we have to make a decision to either start again on new domain or disavow all the links and wait for the shackles to be lifted.
8. You Have Multiple Websites for the Same Business
In the old days, businesses did quite well with multiple sites all targeting a different location or service. These days Google like seeing just one site for a business.
re </span> the take way is just make the one site, structure it intelligently for all your services and put great content all in the one place.
9. Your Content is Plagiarised
“Don’t scrape your entire site’s content from another site or multiple sites. For your blog posts it’s ok to post an article from another site and credit it appropriately.”
10. Your ‘On Page SEO’ is Not Optimised
Getting technical here but this includes setting up your pages and posts correctly with titles, meta descriptions, image tags, H tags…the list goes on.
11. You Might be Getting Traffic!
You may be getting traffic but people aren’t contacting you for many reasons – does the content put them off? Does your site give the impression of an unreliable business? Make sure your traffic is converting.
Are you sure there aren’t people coming to the site?
Have you installed Google analytics that tells you how much traffic you have?
You may be getting some traffic but people aren’t contacting you for many reasons – does the content put them off?
Does your site give the impression of an unreliable business?
Have you got bad reviews?
Is it hard to find your contact details?
Is your USP (unique selling proposition) unclear?
Is your pricing too expensive?
Is it too cheap?
There’s a lot of reasons why you may not being getting traffic from Google.
But it’s important to know the cause otherwise you’ll spend a lot of time and money fixing something that may not be broken.