Are Your Ready to Rank on Page 1 of Google?

Grow your business online with science based SEO strategies.

  • Custom designed SEO campaigns for your business.
  • Simple monthly ranking reports to track how your website is performing.
  • Safe, ethical, transparent SEO to boost your website higher in Google.

“Will is a true professional that understands SEO and applies what really matters. In a field that can be full of shallow promises, it's a refreshing change to have someone reliable that delivers. "

Bernie Cochran

7th Vision

About Me

Who I've worked with:

Will MullinsWill Mullins – Brisbane SEO Specialist

As an SEO consultant and specialist for more than 10 years, I’ve helped hundreds of local and Australia wide businesses with their Google organic traffic and search engine visibility.

Search engine optimisation drives more qualified leads and traffic to a website than any other marketing channel and organic listings get more than 10 times the click through rate of ads.

If your business needs more traffic from Google, then you need an SEO specialist to help you.
Everyone has come to trust the search results that Google gives us. So why not get your business on the right side of Google’s algorithm and get an SEO expert to help you out.

My SEO methodology is data driven, evidence based and compounds over time. I reverse engineer the top ranking websites in your industry and formulate a gap analysis which becomes the road map for the SEO campaign.

I believe that SEO shouldn’t be done by a junior account manager in a large agency rolling out a cookie cutter list of items.

No two SEO campaigns and websites are the same. Everyone starts in different positions and your SEO should be crafted to where you are in the trajectory of your business.

But the goal is always the same – to increase the amount of high quality customers coming to your business. I provide safe, ethical, transparent SEO which will boost your website higher in Google and get you more leads.

Tailored SEO Services

Not every business is the same – neither should your SEO campaign. I custom design SEO campaigns to suit your industry and budget.


SEO is a specialised profession and shouldn’t be done by generalist digital marketers. With my experience and expertise across hundreds of SEO campaigns, I know what works and what doesn’t.

No Outsourcing

No offshore outsourcing, no sales reps, no spammy backlinks. Real SEO provided by an SEO specialist (me) who focuses on what’s important for your website.

Proven Results

My SEO results speak for themselves. I rank websites in a variety of industries.

Monthly Performance Reports

Simple, easy to understand monthly reports with ranking and traffic comparisons so you can see exactly how your website is performing.

No Lock In Contracts

I understand that business circumstances can change so I won’t lock you into a contract. But I hope you’ll stick around :).

Ready to outsmart your competition? GET YOUR SEO HEALTH CHECK & STRATEGY AUDIT

  • SEO Audit & website health check
  • Mobile optimisation
  • Google penalty recovery
  • Competitor analysis
  • Website speed audit & fix
  • Backlink audit & disavow
  • Content marketing strategy
  • Link building
  • Image optimisation
  • Google analytics optimisation
  • Off page SEO audits
  • Australia wide SEO services
  • Shopify SEO
  • Content gap analysis
  • Ecommerce SEO
  • Google My Business optimisation
  • Conversion optimisation analysis
  • Web development for long term clients
  • Google search console management
  • Backlink analysis
  • Duplicate content analysis
  • Site speed optimisation
Page 1 Rankings
Cups of Coffee
Happy Customers
Pages Optimised
SEO Audits
Google Elements

I engaged the help of Will Mullins to review my website in mid 2012 and since then leads and sales have increased dramatically - driven almost exclusively by search engines.

Karl PackenasBrisbane Air Conditioning & Installation

Will’s experience and dedication to helping us achieve our goals has been outstanding. Always professional, Will was more than happy to accommodate our needs every step of the way.

Anthony BennAHI Asbestos |

Business is booming and it is largely because of Will's SEO strategies and commitment to seeing my business succeed.

Ben JohnstonQLD Psychiatry Group

Thanks Will. Your service was excellent, you did everything that you said you would with regards to upgrading my website, you were always contactable and very helpful. I would have no hesitation recommending you.

Andrew HowardDirector - BPI Gladstone |

Trust is important in business and this is especially true for SEO. Overtime, my online traffic has grown thanks to Will’s plan and strategy and his willingness to understand the specifics of my market. I more than recommend Will Mullins to any business looking for a trusted SEO company.

Mark Cantoni Canex Resources |

In a competitive industry, we've been able to achieve and maintain our page 1 Google rankings thanks to Will's SEO support. I highly recommend Will for anyone looking to get more visitors to their website. He's the best in the business as far as i'm concerned.

Nick ReedDirector H A Reed Locksmiths |

Hi Will, today 4 enquiries from internet and noticed on first page for building inspections! Really happy buddy! We would love to keep this going.. cheers Sam

Sam RoumeliotisBPI Adelaide |

Will managed to get us on page 1 in a few weeks and then to the top ranked spot within around 8 weeks so we couldn't be happier. I believe we may still be the top ranked result in google despite it still being a highly competitive term.

Ryan HanlyTravello |

I have been using Will's services for a number of years and have always found him to be responsive and supportive to my inquiries. I have and continue to recommend Will to any other business operators looking for a responsible professional.

Noel MilneBPI Brisbane Central |

'Will is a true professional that understands SEO and applies what really matters. In a field that can be full of shallow promises, it's a refreshing change to have someone reliable that delivers'

Bernie Cochran7th Vision |

If you're looking for a professional team to build an ongoing, cost effective source of online leads then speak to Will. Great service, great results.

Richard StevenCEO, Itoc |

Within as little as 4 months Will has my business ranking 1st place for so many frequently search terms in the competitive cosmetic tattooing industry and my inquiries have surged. He is a great communicator, more than happy to answer questions and presents your results monthly in an easy to understand report. Super impressed with his expertise and customer service, would not use anyone else!

Kate NovelloFeather and Lace Cosmetic Tattoo |

Very knowledgeable, consistent and ethical SEO specialist.

Nick DorogavtsevaVers Bookkeeping Brisbane |

Will and his team are both highly knowledgeable and capable. They were able to quickly execute a targeted SEO campaign for our healthtech business that has produced sustained results.

Luke FletcherCEO and Co Founder - Foxo |

Don’t Just Take it From Me

If you’re still deciding whether SEO is right for your business, see what my happy customers have to say.

Read The Testimonials

See The Results I’ve Achieved

The higher your Google rankings, the more leads you get. See our clients before and after rankings here.

Client Results

Got Questions?

SEO can be confusing and when done incorrectly, can damage a business. If you have any questions about SEO, please reach out to me here.


Content Gap Analysis

Why is your competitor ranking above you? My science based content and keyword analysis shows where your content is lacking.

100% Quality, Safe SEO

No automated software, no short cuts and no black hat techniques. This is real SEO that gets results.

Transparent Communication

I don’t hide what I do and there’s no such thing as a silly question. I’ll also suggest changes in strategy if I believe there’s a better course of action.

Long Lasting Results

I don’t provide a hit and run service where the results are short lived. My SEO is designed for the long term and to withstand any search engine algorithm changes.

Will Mullins Search Engine Optimisation – SEO Services Brisbane


Why Work With Me?

I specialise in SEO

SEO changes so much that it’s hard to do well if you’re not a specialist. I’m not a generalist digital marketer that does search engine optimisation on the side.  SEO is all that I do. This focus allows me to keep on top of the latest information and strategies that work.

I have 12 years of SEO Experience

My experience and knowledge in SEO benefits all businesses that I work with. Here are a few things to know about me: I have 12 years experience in Enterprise, local and Ecommerce as an SEO consultant. I enjoy complex technical SEO and solving difficult SEO problems. I consistently deliver results for my clients and I also have a background and education in Marketing and Science – a perfect mix for the constant scientific method-like testing of SEO.

I’ve ranked websites in multiple industries

From Doctors to Builders to Lawyers and Ecommerce stores, I’ve worked with many Brisbane businesses in multiple industries and I get great rankings for my clients.The industries I’ve done SEO for include Medical and Health, Trades, Finance, Construction, Dental, Legal, Ecommerce and many more…

Profit driven, high quality SEO campaigns and strategies

I take your investment in my search engine services very seriously and I focus on generating long term revenue from high value keywords that will bring you more sales for your business.

Easy to read monthly SEO reports

Track how you’re going with monthly search ranking reports and access to your own live ranking dashboard for your business.

Contact me anytime

You’ll always have access to me for advice and discussion on various matters related to your website and SEO services.

I’m an SEO Consultant, so there’s no big SEO agency price tags

No big offices, no huge team. I run a lean SEO consultancy which means I can pass the savings onto you. When you hire me, you’re paying for my time, my SEO knowledge and SEO experience.

Month to month SEO Services – Best for Consistent Growth and Consistency

My monthly SEO services are ideal for businesses that want a hands off approach to SEO and let me do it all for them. I’ll work on your website, will let you know what I’m focusing on and I’ll keep you updated along the way. This monthly SEO service involves all facets of SEO including technical audits, keyword and competitor analysis and all on page and off page SEO.

What to Expect For Your Business

My SEO process incorporates 5 key areas which are essential for search engine success. Whilst the extent of each part of the process may vary depending on your current situation and the industry you’re in, the core of an SEO campaign will have these 5 important elements.

SEO Competitor and Keyword Research

I conduct in-depth keyword research for your industry and analyse what keywords you need to target and what your competitors are doing. With this information, I have a solid pathway which forms the basis for the rest of the SEO campaign.

Technical (On Page) Search Engine Optimisation

I use industry leading tools and software to conduct regular technical audits of your website. I fix all errors and optimise each page so that it’s targeting the right keywords. On page SEO can make or break a campaign.

Google Local Search Optimisation – SEO Brisbane

If being visible locally is relevant to your business, I’ll ensure your website targets this valuable traffic source. I will audit your website’s local ranking signals and ensure it ranks better on Google Maps listings for locally searched keywords.

Link Building (Off Page SEO)

Quality backlinks are still the most important element of SEO.  I build the right links by assessing what your high ranking competitors backlinks are. This will give the site a boost in rankings.

Content Creation & Optimisation Work

I’ll help with your content by either guiding your strategy, curating and improving existing content and recommending content formats.

Frequently Asked Questions about SEO

How long does it take to see results and traffic growth?

This depends. As a general rule of thumb, small local businesses should see good results in search engines within 3 months. Large companies up to 12 months or more. All campaigns and sites are different and there may be additional circumstances that can affect these time frames (e.g. previous Google penalties etc.)

Is there a minimum term for SEO?

No. However, I do recommend a minimum of 3 months for small businesses and 6 months or 12 months for larger companies. But you’re free to stop my services at any time. But remember, a good SEO strategy is to put in the work over the long term. My most successful clients have been investing in search for many years and the SEO results are worth the effort.

Have you been doing SEO for long?

I started doing SEO in 2010 and I’ve been building websites since 1998.

What makes your SEO better?

I don’t take shortcuts. You need to be an expert in a discipline to do it properly.  I don’t do packages, all my SEO is customised to your website and business. I’m not a corporate Brisbane SEO agency that handballs you off to a junior account manager or overseas supplier. I focus on ROI and lead generation so you’re not wasting your money.

Is SEO is a waste of money for my business? It can be. If you choose the wrong ‘expert’, you’ll waste a lot of time and money and you may even penalise your website in the search results.

Do you offer SEO guarantees?

I’m confident that I’ll increase your Google search rankings and traffic. I don’t guarantee a specific ranking position as offering exact ranking guarantees for SEO Brisbane is a manipulative tactic used by competitors and overseas digital agencies. They ‘guarantee’ rankings but in the fine print, you’ll find that they get to choose the keywords and they will choose low volume, easy to rank keywords. I have an extremely high client retention rate which is testament to the results that I achieve. Sometimes, clients leave because they get too busy! At the end of the day, I put in the work and nothing makes me happier than seeing you get results.

What SEO reporting do you do?

I’ll send you a monthly search ranking report of your keywords. It’s an easy to read document that clearly shows if your keywords have gone up or down. You’ll be able to see all the essential SEO metrics for your business in one place. You’ll have access to your own live ranking and traffic dashboard and I’ll give you regular feedback on the success of your project and where we can improve. This will enable you to easily see the success of your SEO spend every month.